+403%
traffic
We Have Driven Impact At
Maximizing SaaS Performance with Expert B2B SaaS Consulting
Struggling to convert your software solutions into growth opportunities for B2B clients? You’re not alone.
Many B2B SaaS businesses find it challenging to stand out in a crowded marketplace. They have innovative solutions but aren’t reaching the right audience or closing deals effectively. Without the support of a seasoned B2B SaaS consulting agency, the journey from market entry to market dominance can be grueling and fraught with missteps.
Enter the power of specialized B2B SaaS consulting services. A strategic roadmap that aligns your product capabilities with market needs, tunes your messaging, and amplifies your visibility can transform your market approach.
That’s where Single Grain excels. Our B2B SaaS consulting agency expertise brings clarity to your value proposition, sharpens your go-to-market strategy, and unlocks exponential growth.
Single Grain's SaaS Mastery Through Comprehensive Consulting and Services
Let Single Grain light the path to your B2B SaaS’s success. As a leading B2B SaaS consulting services provider, we start by dissecting your current strategies, identifying gaps, and understanding your unique SaaS offering’s strengths.
Next, we craft bespoke marketing campaigns, leveraging cutting-edge techniques and tools tailored to the B2B landscape. Our analytical approach ensures maximum engagement with your ideal customer profile, nurturing leads into long-term partnerships.
Finally, we refine and scale your success, applying data-driven insights to optimize performance and stay ahead of evolving market trends—ensuring your SaaS stays indispensable to your B2B clients.
- Competitive analysis and positioning
- Lead generation and nurturing systems
- Customer acquisition and retention tactics
- Performance metrics and analysis
- Strategic content marketing and SEO
- CRM and sales funnel optimization
- Marketing automation integration
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Free SEO Hack to Boost Traffic
Eric Siu and Neil Patel discuss how companies like Intercom and Zapier are shifting from subscription models to pay-per-task, influenced by AI. They explore AI's effects on job market, economy, and software pricing strategies. They also discuss SEO tactics, emphasizing the importance of keyword length and long-tail keywords for traffic and revenue, highlighting the evolving trends and challenges in marketing brought by technological advancements.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What exactly does B2B SaaS consulting involve?
B2B SaaS consulting is about fine-tuning your software business to excel in a competitive digital landscape. Our consultants dive into your business model, market position, and product offering to strategize and implement improvements. We focus on operational efficiencies, sales strategies, and customer success to ensure your SaaS company scales effectively and sustainably.
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How can B2B SaaS consulting benefit my company?
Your SaaS company stands to gain immensely from specialized consulting. By leveraging our expertise, you’ll uncover growth opportunities, optimize customer acquisition costs, and enhance your product’s market fit. Our strategic insights will help you navigate complex B2B landscapes, fostering stronger client relationships and driving revenue growth.
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Can B2B SaaS consulting help with customer retention strategies?
Absolutely! Customer retention is pivotal in the SaaS industry. Our consultants will help you identify the key factors that influence customer loyalty and churn. We’ll work with you to develop tailored engagement strategies, improve user experience, and implement feedback loops that keep your clients satisfied and subscribed.
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How long does it take to see results from B2B SaaS consulting?
The timeline to visible results can vary based on your specific goals and the complexity of your SaaS business. Generally, you might notice initial improvements within a few months, but the most significant transformations often come with consistent, strategic adjustments over time. We believe in long-term success and will set realistic expectations from the get-go.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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