+403%
traffic
We Have Driven Impact At
Unlock Your Marketing ROI with a B2B Marketing Attribution Agency
Struggling to determine the actual ROI of your B2B marketing efforts? You’re not alone.
It’s a common dilemma; you pour effort and capital into your marketing strategies but can’t pinpoint their impact on revenue. Without clear attribution provided by a specialized B2B marketing attribution agency, you’re in the dark regarding which channels drive your success and which ones to optimize or abandon. This uncertainty leads to inefficient spending and lost opportunities for growth.
Understanding this issue, a comprehensive marketing attribution strategy, complete with services and consulting, is your key to clarity. By accurately tracing every customer’s journey and assigning value to each touchpoint, you can allocate your budget with precision and purpose.
Single Grain’s expertise in B2B marketing attribution services helps you quantify your marketing influence on leads and sales, empowering you with foresight to invest wisely and fuel growth.
Expertise in B2B Marketing Attribution Consulting
Single Grain stands at the intersection of data analysis, marketing wisdom, and B2B marketing attribution consulting. We dissect complex customer journeys into understandable insights, transforming how you perceive your marketing investments. Our approach ensures that each campaign is backed by compelling data.
Our B2B marketing attribution agency executes precise tracking across platforms and touchpoints to establish contribution to revenue, highlighting both direct and indirect influences of each marketing effort. By reviewing this information, we make informed decisions on where to double down or course-correct.
Having these insights at your fingertips lets you speak confidently to stakeholders about marketing strategies and outcomes. Present findings with assurance and align your marketing processes with acknowledged best practices, supported by our comprehensive services and consulting expertise.
- Multi-channel tracking and attribution modeling
- Custom attribution analytics setup
- Detailed reporting and actionable insights
- Guidance on optimization and channel investment from our agency
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in advertising, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore the transition from conversion-based ads to those focusing on consideration and awareness, creating distinct audiences for better outcomes. The conversation covers attribution challenges, the unreliability of data, and the importance of full-funnel marketing and top-of-funnel traffic. It touches on long sales cycles, the limitations of Facebook and Google for accurate metrics, and the significance of competent agencies in data navigation for sustainable marketing growth.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a B2B marketing attribution agency do?
A B2B marketing attribution agency specializes in identifying how various marketing tactics contribute to your sales and conversions. We dissect your customer’s journey to pinpoint which channels and touchpoints are instrumental in influencing their decisions. Our expertise allows you to allocate your budget efficiently, maximizing the impact of every marketing dollar.
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Why is marketing attribution important for B2B companies?
Marketing attribution is vital for B2B companies as it provides clear insights into which strategies are driving results. Understanding attribution helps in making informed decisions, ensuring that your marketing efforts are not just a shot in the dark but a strategic move towards your business goals. It’s all about knowing what works, optimizing campaigns, and boosting ROI.
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Can a B2B marketing attribution agency help with both online and offline tracking?
Absolutely! We integrate online and offline data to give you a holistic view of your marketing performance. By tracking customer interactions across all channels, we can craft a unified attribution model that reflects the true influence of each marketing activity, ensuring that no lead is left untracked and no insight is missed.
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How do you measure the success of our marketing activities?
Our success measurement is as meticulous as it is comprehensive. We employ advanced analytics and attribution models to measure how each marketing effort contributes to your bottom line. By examining metrics such as lead quality, conversion rates, and customer lifetime value, we can illustrate the effectiveness of your strategies and guide continuous improvement for your campaigns.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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