“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Brand Potentials with Editorial Content Agency Services
Struggling to find the right words to tell your brand’s story?
Your audience craves authentic, engaging content that speaks to their needs and values. Without it, your message may fall flat, and opportunities for deep connections are lost amid the noise of countless online voices. Your brand deserves to stand out with a narrative that resonates, crafted by a professional editorial content agency.
The solution lies in strategic editorial content services that align with your brand voice and captivate your target audience. Crafting compelling narratives requires not just creativity, but a deep understanding of your market and the ability to adapt to ever-evolving digital landscapes.
At Single Grain, we navigate this complex territory with ease. Our editorial content agency services are bolstered by consulting expertise, ensuring your brand’s essence is captured and communicated effectively. Our specialists are storytellers at heart, yet data-driven in execution, ensuring your brand’s essence is captured and communicated effectively.
Single Grain's Editorial Content Agency Expertise
Single Grain excels at transforming your brand’s values and vision into a cohesive content strategy that engages and inspires. We begin by identifying your unique selling points and the untapped narratives within your brand ethos through our consulting process.
With our finger on the pulse of your industry’s trends and insights, our team crafts editorial content that not only informs but also entertains, educates, and establishes thought leadership. We fine-tune every piece of content to ensure it resonates with your audience while driving your business goals.
Whether it’s high-impact articles, insightful blog posts, or compelling case studies, our editorial content agency services provide content that elevates your brand voice. Our process is thorough, creative, and always on the cutting edge of content marketing practices, complemented by our consulting acumen.
- Comprehensive content strategy and consulting
- SEO-optimized editorial planning
- Engaging blog and article writing services
- Interactive multimedia content creation
- Analytics-driven content performance reviews
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, comparing text-based content, user-generated material, and video strategies across platforms like Instagram, YouTube, and TikTok. They discuss content creation, AI-generated CTAs, content upgrades, and their impact on engagement and conversion rates. The talk also covers SaaS product evolution in marketing, AI-generated landing pages, and the use of AI content prompts. Part of a series by marketing experts Eric Siu and Neil Patel, offering concise marketing tips and strategies.
Learn More About The Work We’ve Done
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increasing Free Quote Submissions on Homepage by 95%
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
-
What exactly does an editorial content agency do?
Think of us as storytelling virtuosos. An editorial content agency specializes in crafting engaging narratives that resonate with your audience. We handle everything from blog posts and articles to e-books and whitepapers, ensuring your brand’s message isn’t just heard, but felt. Our expertise lies in creating content that captivates, educates, and converts, seamlessly blending into your overall marketing strategy.
-
How can an editorial content agency enhance my brand's visibility?
Visibility is all about delivering the right message to the right people at the right time. An editorial content agency amplifies your brand’s presence by producing high-quality, SEO-friendly content that drives traffic to your site. We tailor content to spark conversations and build relationships, establishing your brand as a thought leader in your industry, which in turn, boosts your visibility organically.
-
What types of businesses benefit from working with an editorial content agency?
Any business with a story to tell can reap the rewards of an editorial content agency’s expertise. Whether you’re a small startup looking to make a splash, a nonprofit aiming to share impactful stories, or a large corporation seeking to solidify your market presence, the right content can elevate your narrative and engage your desired audience in meaningful ways.
-
How do you measure the success of your editorial content?
Success in editorial content is measured by more than just page views. We dive deep into analytics to understand how our narratives are influencing your audience, tracking engagement metrics, conversion rates, and the overall ROI of our content strategies. By setting clear KPIs and continuously refining our approach, we ensure that our content is not just seen, but also drives tangible business outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Best SaaS Content Marketing Agency: Top 6 Choices for 2023
Updated July 2023. Finding the time to write and manage a successful SaaS blog can be challenging for a business leader. That’s why so many companies wind up hiring a SaaS…
Full Article
Why B2B Content Creators Are the Next Big Thing
Influencers for B2B marketing? Sort of. As the digital horizon expands, B2B marketing is undergoing a transformative evolution. Imagine a world where tailored content isn’t just an option, but the…
Full Article
Top 5 Content Creation Agencies That’ll Drive More Organic Traffic
Updated December 2023. In a competitive market, finding the right content creation agency is paramount to ensuring that your brand’s voice resonates. Content isn’t just a marketing tool, it’s the…
Full Article
