+400%
engagement
We Have Driven Impact At
Maximize Your Social Presence with Expert Consulting
Is your brand’s social media impact less than stellar?
It’s not just about posting regularly; it’s about crafting a message that resonates. Many businesses find that despite their efforts, their social media strategy doesn’t elevate the brand or engage the target audience effectively, leading to lost opportunities.
Our social networking consulting services begin with understanding your brand’s unique voice and the conversations your audience is eager to have. Implementing the right strategies can transform your social media presence, turning passive followers into active brand ambassadors.
At Single Grain, we know your potential for growth is limitless. Let our social networking agency tap into that potential, crafting a bespoke social networking strategy that speaks directly to your audience’s interests and behaviors. With Single Grain’s expertise, the voice of your brand will not just be heard—it will be sought after.
Our Tailored Social Networking Services
At Single Grain, our social networking agency begins by conducting a thorough audit of your current social media footprint. We identify gaps, recognize strengths, and outline strategic improvements that align with your objectives, providing a clear roadmap for success.
Next, we develop a content strategy that works. By applying data-driven insights and current best practices, we ensure your message is crafted to engage and compel. Our dynamic campaigns are designed to drive results, whether that’s user engagement, lead generation, or sales conversions.
We never stop optimizing. As your campaign unfolds, our social networking consulting team continuously analyzes and fine-tunes our approach. We adapt to the ever-changing social media landscape, all while keeping your KPIs front and center.
- Social Media Audits
- Content Strategy Development
- Community Engagement
- Analytics and Optimization
- Brand Messaging
- Influencer Partnerships
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consulting, and building relationships to attract leads. They examine Retention.com's innovative lead capture and the challenges in sales strategy replication, touching on the importance of timing in business sales, missed acquisition opportunities, and the effects of Google and OpenAI on digital marketing. Insights include leveraging LinkedIn, strategic business timing, and the future of digital marketing with emerging technologies.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does social networking consulting involve?
Think of social networking consulting as your compass in the digital landscape. Our consultants dive deep into your brand’s online presence, strategizing on how to best engage your audience across various platforms. We analyze trends, create content plans, and provide insights to enhance interactions and grow your community. It’s all about optimizing your social footprint with a mix of creativity and analytical prowess.
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Can social networking consulting really make a difference for my business?
Absolutely! In today’s digitally-driven world, your social media presence can be a game-changer. Our social networking consulting services provide you with the expertise to effectively communicate with your audience, build brand loyalty, and even drive sales. We help you create a voice and a presence that resonates with your audience, making every like, share, and comment count towards your business goals.
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How often should I update my social media strategy with a consultant?
Social media is a dynamic beast — what worked yesterday might not fly today. That’s why we recommend revisiting your strategy with a consultant at least quarterly. This way, you can stay ahead of the curve with fresh, engaging content and pivot as new trends and platform updates emerge. Regular check-ins ensure your social media efforts are always aligned with your business objectives.
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What should I look for in a social networking consultant?
You want a consultant with a keen eye for digital trends and a creative mindset to engage your specific audience. They should have a proven track record of increasing online presence and be able to tailor a strategy that aligns with your brand values and business goals. Transparency, communication skills, and a collaborative spirit are also key traits that will ensure a fruitful partnership.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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