“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Maximize Your Streaming Potential with an OTT Marketing Agency
Struggling to get your content noticed in the vast sea of streaming platforms?
With countless shows and movies vying for attention, standing out as an Over-The-Top (OTT) content provider can feel like an uphill battle. Audience fragmentation and competition are real headaches for creators and platforms who want to make their mark.
The solution lies in targeted OTT marketing services that not only reach but resonate with your audience. From content promotion to subscriber retention, the right approach can skyrocket your platform’s success.
Single Grain is adept at crafting unique OTT marketing campaigns that cut through the noise and connect with viewers on a deeper level. Our consulting expertise ensures that each strategy is tailored to your specific needs.
Expert OTT Marketing Agency and Consulting Partner
At Single Grain, we understand the nuances of the OTT space. We create personalized marketing campaigns that align perfectly with your brand voice and resonate with your target audience, ensuring that your content gets the spotlight it deserves.
Our team dives deep into analytics to understand what engages your viewers, developing multi-channel strategies that boost visibility and engagement. We fine-tune your message to appeal directly to the viewers who are most likely to become loyal subscribers.
With an eye for innovation and a commitment to results, Single Grain’s OTT marketing agency services and consulting are here to help your OTT platform thrive in a competitive marketplace.
- Target Audience Analysis
- Content Promotion Strategy
- Multi-Channel Marketing Campaigns
- Subscriber Acquisition and Retention
- Performance Analytics and Reporting
- Brand Messaging Optimization
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly does an OTT marketing agency do?
An OTT marketing agency specializes in crafting and executing advertising campaigns for over-the-top (OTT) streaming platforms. They understand the nuances of reaching audiences who’ve cut the traditional cable cord and prefer streaming content. By leveraging data-driven insights, they create personalized ad experiences that engage viewers across various devices and platforms, ensuring that your brand message resonates with a digital-savvy audience.
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How can an OTT marketing agency amplify my brand's presence?
By diving deep into the streaming world, an OTT marketing agency can position your brand in the spotlight of an engaged audience. They utilize advanced targeting techniques, compelling creative strategies, and performance analytics to increase your brand’s visibility. With their expertise, they can help you tap into the precise demographics that matter most to your business, ensuring that every ad dollar is spent wisely.
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Why is advertising on OTT platforms more effective than traditional TV?
Advertising on OTT platforms allows for a level of precision and personalization that traditional TV can’t match. Your ads can be targeted based on viewer interests, behaviors, and demographics, leading to higher engagement rates. Plus, with the ability to track detailed analytics, OTT marketing offers clear insights into ROI, giving your brand the advantage of agility and strategic adjustments in real-time.
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How do you measure the success of an OTT advertising campaign?
Success in OTT advertising is measured using a combination of metrics such as viewer reach, engagement rates, conversion rates, and overall ROI. An adept OTT marketing agency will analyze these metrics to understand the performance of your campaigns. They will also provide actionable insights to optimize future campaigns, ensuring that your advertising efforts continually evolve with audience behaviors and preferences.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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