+400%
engagement
We Have Driven Impact At
Unlocking Your Brand's Potential
Feeling like your brand is just another voice in the digital void?
Too often, businesses struggle to stand out in an oversaturated digital landscape. Your content might be stellar, but if it’s not engaging your audience, it amounts to digital white noise. Engaging customers in meaningful ways online is a challenge that can leave even the most robust marketing strategy floundering.
The key is to transform that underlying buzz into a symphony of interactions that resonate with your audience. It’s about building a digital presence that captivates and holds attention, turning passive scrollers into active participants.
At Single Grain, we specialize in crafting bespoke digital engagement strategies that amplify your message and foster deeper connections with your audience. With our digital engagement agency services, your digital engagement woes will become triumphs.
Engagement Mastery by Single Grain
When you partner with Single Grain, you’re not just getting a service; you’re gaining a collaborator dedicated to elevating your digital presence. We start by dissecting the mechanics of your existing digital channels to identify what ignites your audience’s interest.
Next, our team tailors a set of dynamic strategies that blend creativity with analytics, ensuring your campaigns are not only eye-catching but also data-driven. From there, we continuously refine our approach based on real-world interaction data, fine-tuning our methods to optimize user engagement at every touchpoint.
Let our digital engagement agency consulting expertise propel your brand forward with a blueprint designed to convert casual browsers into engaged brand advocates.
- Personalized Content Strategies
- Community Management & Engagement
- Interactive Campaigns & Social Promotions
- User Experience Optimization
- Metrics & Analytics Tracking
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric discuss marketing strategies, starting with Netflix's use of YouTube, emphasizing engagement and the role of influencer partnerships. They explore AI's integration in marketing and life, the enduring value of personal touch, and the complexities of building engaged communities, offering insights into navigating the dynamic marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What does a digital engagement agency do?
A digital engagement agency specializes in creating meaningful interactions between brands and their online audiences. We craft compelling digital experiences through social media, email marketing, content creation, and more. Our goal is to boost brand loyalty, enhance customer experiences, and drive engagement that translates into tangible business results.
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How can a digital engagement agency improve our online presence?
By analyzing your current digital footprint, a digital engagement agency identifies areas for improvement and implements strategies to make your brand more visible and engaging online. From SEO to social media campaigns, we ensure that every touchpoint with your audience is an opportunity to strengthen your brand’s presence and authority in the digital space.
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Why is user engagement important for my business?
User engagement is crucial because it directly correlates with customer satisfaction, retention, and conversions. A digital engagement agency helps you foster a strong connection with your audience, ensuring that users not only visit your platforms but also interact, stay longer, and ultimately become loyal customers and brand advocates.
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Can a digital engagement agency help with lead generation?
Absolutely! A digital engagement agency uses targeted strategies to attract and engage potential leads. By optimizing your digital channels and creating engaging content, we not only capture the attention of your ideal customers but also guide them down the sales funnel, increasing the likelihood of conversion and boosting your ROI.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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