+403%
traffic
We Have Driven Impact At
Zeroing In On Your Market with Target Audience Agency Services
Struggling to understand who your core customers truly are?
Identifying and reaching your target audience can seem like navigating through an endless maze — you’re investing in marketing but aren’t seeing resonant connections or conversions. Without a clear definition of your audience, your message risks falling on indifferent ears, leading to inefficient spending and stagnated growth.
By honing in on demographic, psychographic, and behavioral data, our target audience agency services at Single Grain craft a clear image of your target consumers. We don’t just add precision to your marketing efforts; we refine your brand voice to speak directly to those who matter most.
At Single Grain, our target audience consulting bridges the gap between you and your potential customers by deploying innovative targeting strategies that propel your business forward.
Pinpoint Precision with Single Grain's Target Audience Agency
Here at Single Grain, we take a deep dive into your market landscape to carve out a unique space for your brand. We start by assessing the market and analyzing your competition to identify opportunities that have been overlooked.
We then tailor a data-driven approach that aligns with your vision and speaks directly to the soul of your target audience. We layer this with segmentation techniques to ensure your marketing efforts resonate with personal relevance.
Our strategies are not just about reaching an audience; they’re about reaching the right audience. By continually refining and adapting our tactics, we help bring your ideal customers from the periphery directly into your fold with our comprehensive target audience agency services and consulting expertise.
- Audience Segmentation & Analysis
- Behavioral Targeting
- Demographic & Psychographic Profiling
- Competitor Audience Insights
- Persona Development
- Market Positioning
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, focusing on revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations, disparities in platform earnings, and marketing strategies at varying revenue stages ($1M, $10M, $100M). The podcast also touches on why creators like MrBeast succeed and influencers' priorities, offering insights into the marketing industry's dynamics.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What exactly does a target audience agency do?
Imagine having a marketing GPS that guides your brand straight to the heart of your ideal customer base – that’s us! A target audience agency specializes in identifying and understanding the specific group of people most likely to engage with your product or service. We then tailor marketing strategies to speak their language, resonate with their values, and meet them where they’re most active, ensuring your message hits home every time.
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How does a target audience agency determine who my ideal customers are?
It’s like detective work, but for marketing! We combine market research, data analytics, and consumer behavior studies to create a detailed profile of your perfect customer. Think of it as painting a portrait that includes demographics, interests, online behavior, and purchasing habits. By getting to know them inside out, we can predict where to find them and how to catch their attention.
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Can a target audience agency help with improving my marketing ROI?
Absolutely! Think of us as your ROI’s personal trainer. By focusing on the people most likely to convert, we cut through the noise and streamline your marketing efforts. This precise targeting reduces wasted expenditure on broad, ineffective campaigns and increases the impact where it counts. More bang for your buck? That’s the goal!
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Will partnering with a target audience agency benefit my small business?
Partnering with us is like giving your small business a megaphone in a crowded room. No matter the size of your company, knowing your audience is key to making meaningful connections and driving growth. We help you craft messages that resonate with your niche, ensuring your marketing efforts are both efficient and effective, giving you a competitive edge in the marketplace.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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