“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Your Content's Potential
Struggling to create content that truly resonates with your audience?
It’s a common challenge: you invest time and resources into producing content, yet it fails to make the impact you hoped for. Engagement is low, conversion rates are not budging, and you’re unsure how to turn things around. You need content that not only reaches your audience but compels them to action.
Solving this dilemma involves a deep dive into both the art and science of content creation. It means crafting strategies that align with your brand voice while leveraging data analytics to hit targeted metrics.
That’s where Single Grain steps in. Our content production consulting agency fine-tunes your strategy, ensuring every piece of content is a step towards achieving your business goals.
Single Grain's Content Mastery
At Single Grain, we understand that exceptional content is the cornerstone of digital marketing success. That’s why we don’t just create; we strategize, analyze, and optimize.
Our team of seasoned content strategists will guide you through identifying the precise needs of your target audience, then craft content that speaks directly to those needs. With our finger on the pulse of the latest market trends and customer behaviors, we ensure your content stays relevant and effective.
We adopt a performance-focused approach, employing rigorous testing and measurement tactics to continually refine and improve your content’s performance. This leads to enhanced visibility, increased engagement, and, ultimately, a higher return on your investment through our comprehensive content production consulting services.
- Content strategy development
- Market and audience analysis
- Performance tracking and content optimization
- Editorial planning and calendar management
- SEO-aligned content creation
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content trends, comparing the effectiveness of text, user-generated content, and videos across platforms like Instagram, YouTube, and TikTok. They examine AI-generated CTAs, content upgrades, and strategies to boost engagement and opt-in rates. They also discuss the role of SaaS in content marketing, including AI-generated landing pages. The episode is part of a series by marketing experts Eric Siu and Neil Patel, offering marketing tips and strategies.
Learn More About The Work We’ve Done
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Spend and Leads Increased While Earning a More Efficient CPA
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increases Post Engagement Rate by 400% with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
-
What exactly does content production consulting involve?
Content production consulting is like having a GPS for your content strategy journey – it helps you navigate the complex terrain of creating compelling content. Our experts analyze your current content, understand your audience, and build a roadmap for producing material that engages and converts. We focus on streamlining workflows, improving content quality, and ensuring your message resonates with your target audience.
-
How can content production consulting benefit my business?
Think of it as giving your content a supercharge. Consulting can refine your message, align your content with business goals, and increase the impact of your marketing efforts. It’s all about getting the right content to the right people at the right time, boosting your brand presence, and ultimately, driving sales. Plus, it saves you time and resources by identifying what works and what doesn’t.
-
Can content production consulting help with SEO?
Absolutely! SEO is a critical piece of the content puzzle, and our consultants are like SEO maestros. They ensure your content not only sings to your audience but also dances well with search engines. By optimizing your content for SEO, we help increase your visibility online, attract more organic traffic, and keep your brand top of mind.
-
Who should consider hiring a content production consultant?
If your content isn’t hitting the high notes, it’s time to bring in a virtuoso. Businesses looking to elevate their content game, from startups to established companies, can benefit from a content production consultant. Whether you want to build a strong content foundation or revamp your existing strategy, consulting services are instrumental in achieving your content marketing objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Content Creation: Strategies Built on Pillar Content
Content creation plays a pivotal role in establishing your brand’s online presence and driving engagement. To maximize your efforts and achieve exceptional results, it’s crucial to harness the potential of…
Full Article
5 Content Creation Tools to Help Scale Up Your Production
It’s not always easy to maintain a steady stream of new and creative content. Ideas can run dry, and the whole thing can start to feel more like a chore…
Full Article
Content Creation for Programmatic SEO Pages
Programmatic SEO pages have become as a game-changer, revolutionizing how businesses approach search engine optimization. This innovative strategy leverages algorithmic tools and automated processes to create vast numbers of web…
Full Article
