“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Amplifying Healthcare Outreach
Struggling to meaningfully engage with patients and professionals on social media?
The impetus to remain HIPAA compliant and respect patient privacy often makes social media a daunting space for healthcare providers. It can feel like walking a tightrope, balancing regulatory considerations with the need to foster community and share valuable health information. Without strategic navigation, your mission-critical messages may fail to reach your audience.
Having a deft hand guiding your social media can transform this landscape from confusing to clear, yielding a platform to share, educate, and engage. Effective communication can establish your organization as the go-to source for health information and community interaction.
Single Grain stands as your ally in this journey, bringing a deep understanding of healthcare compliance and patient engagement to social media strategies tailored to your firm.
Healthcare Media Mastery by Single Grain
Single Grain merges healthcare knowledge with digital savvy to create empathetic and effective social media campaigns. Our strategies are designed for the unique demands of healthcare communication, ensuring the broadest impact while adhering to strict industry standards.
We craft content that resonates with your audience’s needs, deploying social listening tools to adapt to the evolving healthcare conversation. Our campaigns amplify patient stories and medical insights, striking a chord with both the community and professionals.
By harnessing the power of targeted ads, we position your firm to reach individuals most in need of your care and knowledge, nurturing trust and loyalty. It’s about creating a virtual health community where support and information thrive.
- Healthcare-tailored content creation
- Compliance-focused social media management
- Tailored patient engagement strategies
- Targeted health ad campaigns
- Insightful performance analysis
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a healthcare social media firm unique in the digital marketing landscape?
Unlike generalist firms, a healthcare social media firm specializes in the nuances of patient engagement and medical communication compliance. We understand the sensitivities around health topics and the importance of trust. Our expertise lies in crafting compelling, respectful, and informative content that resonates with patients and healthcare professionals, while navigating the regulatory environment with finesse.
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How can a healthcare social media firm help my practice attract more patients?
We use targeted social media strategies to put your practice in front of the right audience. By sharing valuable health tips, patient testimonials, and information about your services, we build your online reputation as a trusted healthcare provider. Our campaigns are designed to engage potential patients, fostering relationships that encourage them to choose your practice for their healthcare needs.
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What kind of content strategies does a healthcare social media firm recommend?
We focus on creating educational and engaging content that highlights your expertise and services. This can range from informative articles and health tips to patient stories and behind-the-scenes looks at your practice. We prioritize content that will resonate with your audience, promote healthy lifestyles, and provide value, all while adhering to healthcare advertising regulations.
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How does a healthcare social media firm measure the success of its campaigns?
Success is measured through a combination of metrics, including engagement rates, follower growth, and conversion rates. Our firm tracks these KPIs to gauge the effectiveness of content and campaigns. We also analyze patient inquiries and appointment bookings to ensure our social media efforts are driving tangible results for your healthcare practice.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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