Struggling to get qualified leads for your real estate listings?
The real estate market is fiercely competitive and getting in front of the right buyers at the right time is a challenge that requires more than just budget — it needs a smart strategy. Your PPC campaigns may be getting clicks, but if they’re not converting, it’s like an open house with no offers.
Addressing this begins with a laser-focused PPC strategy that targets qualified leads ready to engage with your listings. The first step is analyzing what’s working and what’s not, then optimizing your campaigns for maximum reach and conversion.
Enter Single Grain, a real estate PPC agency well-versed in navigating the complexities of online property marketing. Our precision in targeting and retargeting ensures that your campaigns attract serious buyers and not just window shoppers. With our comprehensive real estate PPC services and consulting, we help you capture the attention of potential buyers effectively.
At Single Grain, we recognize the unique challenges you face in the real estate market. It’s not just about clicks, but about finding people ready to invest in a new property — a task that requires finesse and a deep knowledge of digital marketing tactics.
We streamline your campaigns with a mix of keyword research, competitive analysis, and localized ad targeting that places your listings in front of a high-intent audience. Our continuous testing and optimization ensure that every dollar you spend is an investment towards acquiring a hot lead.
Our tactics are transparent and measurable – from setting up campaigns to tracking their performance and ROI. We adjust in real time to market changes, keeping you ahead of the competition and ensuring your properties are seen by the right buyers. Our real estate PPC agency services are complemented by strategic consulting to maximize your campaign’s effectiveness.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel explore the future of marketing agencies and the shift towards providing value beyond media buying. They share personal stories, discuss their agencies (Tier Eleven, NP Digital, Single Grain), and the evolving marketing landscape. The conversation touches on the necessity for deeper analysis, client-focused strategies, and adapting to automation and AI. They debate agency valuation, challenges for SMBs, and potential performance-based models. Kasim shares insights from selling his agency with a 35% net margin.
A real estate PPC agency brings specialized expertise to the table, deeply understanding the housing market’s nuances and buyer intent. They’re adept at crafting campaigns that resonate with home buyers and sellers, leveraging industry-specific keywords and targeting strategies that have been proven effective in real estate. Their focused experience ensures your ads reach the right audience, generating quality leads more efficiently.
By harnessing the power of targeted PPC campaigns, a real estate PPC agency can significantly boost your listings’ online presence. They employ robust keyword research, compelling ad copy, and strategic bid management to ensure your properties appear prominently on search engines and relevant websites. This heightened visibility attracts potential buyers and tenants directly to your listings, increasing the chances of a quick and profitable sale or lease.
The ROI from a real estate PPC campaign can vary based on factors like market conditions, campaign strategy, and ad spend. However, with a dedicated real estate PPC agency, you can expect a campaign that’s optimized for conversions, targeting users with high purchase intent. Their expertise in tracking and analytics also means they’re continually refining campaigns for better performance, aiming to maximize your ROI by connecting you with serious prospects.
A savvy real estate PPC agency employs advanced targeting techniques such as geographic targeting, demographic insights, and intent-based keyword selection to reach potential clients who are most likely to be interested in your properties. They analyze market trends and user behavior, ensuring your ads are displayed to those actively seeking to buy or rent, thus improving the quality of leads and increasing the chances of conversion.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
It’s no secret that using paid search ads is an effective approach when targeting high-value enterprise companies. What may be a little less clear is precisely how you do that…
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Updated February 2024. Because the digital ad landscape is so vast and changes so often, it’s not always possible for business owners to take full advantage of a PPC campaign….
