+400%
engagement
We Have Driven Impact At
Boosting Grocery Brand Visibility with Expert Marketing Services
Struggling to stand out in the bustling grocery market?
It’s a common challenge: shelves are crowded and the competition is fierce. With a myriad of options, gaining the attention of busy consumers is harder than ever. Your products deserve the spotlight, but how can you ensure they’re seen?
The solution is clear: a strategic grocery marketing agency approach crafted to elevate your brand’s presence and entice customers. We take a data-driven, human-centric approach to connect your products with the right audience.
Single Grain excels in navigating the competitive grocery space, offering you a partnership to unlock your brand’s potential and drive visibility through comprehensive marketing services.
Marketing Mastery Through Consulting and Services
Single Grain is the ally you need in the frenetic world of grocery marketing. We understand that every brand is unique, and we tailor our consulting and services to match your goals, ensuring your message resonates with your audience.
Our team leverages the latest trends, combines them with timeless marketing principles, and executes campaigns that not only attract attention but convert shoppers into loyal customers. At Single Grain, we’re not just about creating noise; we’re about creating a symphony that sings your brand’s promise through our expert grocery marketing agency consulting.
With us, you’re not just another product on the shelf. You’re a story waiting to be told, a need waiting to be fulfilled, and a choice that’s easy to make through our strategic marketing services.
- Consumer insights & demographic targeting
- Omnichannel marketing campaigns
- Product placement & promotion strategy
- In-depth market analysis and reporting
- SEO & content optimization for online visibility
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel, experts from Perpetual Traffic and Marketing School podcasts, discuss marketing's future, agency evolution, and value beyond media buying. They share personal stories and insights on agency growth, Google Ads, and challenges in media buying. The conversation explores deeper agency value, automation, programmatic SEO, AI, and the idea of agencies investing in client businesses. Challenges for SMBs and transitioning to performance-based models are discussed, concluding with Aslam's experience selling his agency.
Learn More About The Work We’ve Done
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Increases Post Engagement Rate by 400% with Single Grain
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
Spend and Leads Increased While Earning a More Efficient CPA
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increasing Free Quote Submissions on Homepage by 95%
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
-
What makes your grocery marketing agency stand out?
Our agency specializes in the grocery sector, bringing a basketful of experience and tailored strategies that cater specifically to supermarkets and food retailers. We blend traditional marketing wisdom with fresh, data-driven insights to help your store not only meet the needs of today’s shoppers but also anticipate tomorrow’s trends. Expect a personalized approach that amplifies your brand’s flavor in a competitive marketplace.
-
How can a grocery marketing agency help increase in-store traffic?
We utilize a mix of location-based marketing, community engagement, and targeted promotions to entice customers through your doors. By analyzing your customer data, we optimize campaigns to reach the right audience at the right time. Our expertise in digital and traditional media ensures your messages resonate, increasing footfall and fostering loyalty among shoppers who can’t wait to see what’s in store.
-
What digital marketing strategies do you recommend for grocery stores?
Digital aisles are as vital as physical ones in today’s market. We recommend a robust online presence, from a user-friendly website and SEO to engaging social media and email campaigns. We also leverage the power of online ads and mobile apps to offer convenience and personalized shopping experiences. Our goal is to create digital touchpoints that lead to real-world purchases.
-
Can you measure the success of grocery marketing campaigns?
Absolutely! We set measurable goals and use advanced analytics to track campaign performance. From foot traffic and sales figures to engagement rates and coupon redemptions, we provide clear metrics that show the impact of our marketing efforts. Plus, we continually refine strategies based on these insights to ensure your marketing investments yield the ripest fruits.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
How to Choose a Digital Marketing Agency for Your E-Commerce Brand
Online shopping is the norm in today’s society. Over 218.8 million American consumers will shop online in 2023 giving e-commerce brands a massive advantage over brick-and-mortar companies. But competition is fierce. There…
Full Article
Find the Best Instagram Marketing Agency for 2024
Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Through this channel, companies can connect to customers using emotionally engaging and visual content,…
Full Article
Who’s In Charge of Ads: Understanding Marketing Responsibilities
If you’ve ever thought that the responsibility for ads squarely rests on the shoulders of the marketing department alone, it might be worth thinking again. It’s a common misunderstanding that…
Full Article
