+400%
engagement
We Have Driven Impact At
Boost Your Foodservice Online Presence with a Digital Agency
Struggling to connect with digital-savvy diners?
In the fast-paced foodservice industry, a robust online presence isn’t just a luxury, it’s a necessity. Fierce competition and high customer expectations mean that falling behind in your digital marketing efforts can lead to unserved tables and missed opportunities. You need to be where your customers are – online, anytime they crave inspiration for their next meal.
The solution starts with a tailored digital strategy that speaks directly to your foodie followers. Crafting a mouth-watering online identity through engaging content, immersive experiences, and optimized service touchpoints can transform casual browsers into loyal patrons. This is where a foodservice digital agency’s services become invaluable.
Let Single Grain whisk your business to the forefront of the digital space. With our expertise in foodservice digital agency consulting, we cook up innovative strategies that resonate with your audience and serve your brand’s unique flavor right to their screens.
Single Grain's Digital Delicacies: Agency Services and Consulting
Deliver a delectable digital experience with Single Grain by your side. Our recipe for success nimbly combines data-driven insights with creative garnishes to make your brand irresistible. We understand the foodservice landscape and know how to captivate hungry customers with targeted campaigns that showcase your culinary delights.
We blend SEO, social media savviness, and email marketing charms to keep your tables booked and online orders flowing. Our responsive web designs ensure that your customers can easily navigate your menu and book a table or delivery with just a few taps. As a foodservice digital agency, our services are designed to meet the unique needs of your business.
At Single Grain, we believe in a full-course digital strategy, where every bite leads to another. We’re here to help you taste triumph with innovative solutions that move your brand from the sidelines to the spotlight. Our consulting approach ensures that every aspect of your digital presence is fine-tuned to perfection.
- Custom Web Design & Development
- SEO & Local Search Optimization
- Social Media Engagement
- Email Marketing Campaigns
- Online Reputation Management
- Pay-Per-Click Advertising
- Content Creation & Marketing
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What unique challenges do foodservice businesses face in digital marketing?
The foodservice industry operates in a bustling space with ever-changing consumer tastes and fierce competition. The challenge lies in crafting irresistible online experiences that showcase a brand’s unique flavors and services. A foodservice digital agency understands the palate of the digital landscape, ensuring that your brand not only stands out but resonates deeply with the foodie community, driving engagement and foot traffic to your delicious offerings.
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How does a foodservice digital agency approach social media marketing?
A foodservice digital agency serves up sumptuous social media strategies that make mouths water. We blend appetizing visuals with savory storytelling to create a feast for the eyes on platforms where food enthusiasts gather. Our approach is to cook up authentic interactions and showcase your culinary creations in a way that turns viewers into visitors, likes into loves, and shares into seats at your tables.
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Can a foodservice digital agency help with online ordering and delivery optimization?
Absolutely! In today’s digital dining scene, convenience is king. Our agency specializes in optimizing your online ordering system and delivery options to be as smooth as your signature sauce. We’ll help streamline the process from cart to kitchen to customer, ensuring a delightful experience that keeps patrons coming back for seconds, and even thirds. Let’s turn your online presence into a takeout triumph!
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What role does content marketing play for foodservice businesses online?
Content marketing for foodservice is like seasoning for a chef—it enhances everything. It’s about creating delectable content that tells the story of your brand, educates your audience about your offerings, and entices them with culinary insights. We cook up blogs, videos, and recipes that captivate the senses and keep your audience hungry for more. With the right content, your brand becomes the go-to for foodie thought leadership.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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