+17%
conversion rate
We Have Driven Impact At
Unlock Precision Targeting Success
Struggling to maximize your ad spend impact?
Today’s advertising landscape is crowded and complex, with brands vying for attention in an ever-expanding digital space. You’re pouring funds into online campaigns, but that sinking feeling of uncertainty remains: are your ads reaching the right audience? Is your ROI where it should be?
To turn the tide, you need a partner that navigates the programmatic ecosystem with finesse, ensuring your ads not only reach your audience but resonate with them.
Single Grain operates at the intersection of technology and creativity, deploying programmatic strategies that align with your unique goals. By targeting with laser precision, we elevate your campaigns above the digital noise, delivering results that matter to your bottom line.
Mastering Programmatic Precision
At Single Grain, we tailor bespoke programmatic campaigns that leave nothing to chance. We dive deep into data, optimizing every ad impression to engage your specific audience—wherever they may be.
We balance the art and science of digital advertising, harnessing advanced algorithms while injecting impactful, human-centric messaging. Our relentless A/B testing and real-time bidding strategies ensure your advertising dollars are invested intelligently, maximizing impact and minimizing waste.
Transform passive viewers into active customers with Single Grain. By analyzing behavioral data, we craft compelling ads that speak directly to your audience’s needs and desires, pushing the boundaries of what programmatic can achieve.
- Real-time bidding and optimization
- Data analytics and audience targeting
- Creative A/B testing
- Dynamic ad creation
- Cost-effective scaling strategies
- Comprehensive performance reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches. They highlight the move from conversion to consideration, the challenges of attribution, the importance of impression-based channels for long-term growth, and analyzing beyond 90-day campaign impacts. Despite data unreliability, they stress the need for directional trends, patience in top-of-funnel spending, and the role of agencies in navigating data complexities for sustainable growth.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a programmatic advertising firm do?
A programmatic advertising firm leverages cutting-edge technology to buy and place ads automatically, optimizing in real-time for performance. By analyzing vast amounts of data, these firms ensure your ads reach the right audience at the perfect moment, on the most ideal platforms, all while keeping your budget in check. It’s all about delivering precision-targeted advertising that works smarter, not harder, to elevate your brand.
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How will a programmatic advertising firm improve my ad campaigns?
By embracing the power of machine learning and real-time bidding (RTB), a programmatic advertising firm boosts the efficiency and effectiveness of your ad campaigns. You can anticipate higher engagement rates, better conversion numbers, and an overall increase in ROI. These firms provide a strategic approach to ad placement, ensuring your message resonates with the audience most likely to convert, all in a cost-effective manner.
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Is programmatic advertising suitable for all types of businesses?
Absolutely! Programmatic advertising is versatile and scalable, making it a perfect fit for businesses of all sizes and industries. Whether you’re looking to increase brand awareness, drive sales, or promote a specific event, a programmatic advertising firm can tailor campaigns to meet your specific goals and connect with your target demographic where they are most active online.
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Can I track the success of my programmatic advertising campaigns?
Yes, transparency is key in programmatic advertising. A reputable programmatic advertising firm will provide comprehensive analytics and reporting tools that allow you to track campaign performance in real-time. This means you can monitor key metrics like impressions, clicks, and conversions, and even adjust your strategy on the fly to ensure your campaigns are always performing at their peak.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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