We Have Driven Impact At
Maximizing Online Potential with Digital Agency Consulting
Struggling to break through digital noise?
You’ve built a solid foundation, carved out a space in your market, and poured resources into building your online presence. Yet, despite your efforts, the digital landscape remains a challenging frontier. Disconnected strategies, underwhelming campaign results, and an ever-shifting online environment amplify frustration, as your vision for business growth seems just out of reach.
What you need is a cohesive, strategy-driven approach to your digital marketing efforts – something to bind each piece of your online puzzle into a clear, comprehensive picture. This is where digital agency consulting services come into play.
At Single Grain, we understand the digital terrain can be daunting. That’s why we’re here: to guide you, optimize your strategies, and create a tailored path forward with our digital agency consulting expertise. We blend innovation with industry insights, transforming challenges into scalable results.
Single Grain's Strategic Edge in Digital Agency Services
Embarking on a digital journey without a map can lead to uncharted territories. With Single Grain’s digital agency services at the helm, we equip you with the compass you need for success. We start by deeply analyzing your current digital footprint, identifying gaps, and understanding the digital market’s intricacies relevant to your brand.
We then craft a strategic roadmap, informed by data-driven insights, that aligns with your unique business objectives. By identifying optimal channels and crafting compelling content, we design a presence that resonates with your target audience and emboldens your brand voice through our consulting expertise.
Finally, we deploy integrated marketing solutions, from systemic changes in your SEO approach to innovative social media campaigns, always with an eye on the metrics that matter most to you, ensuring our digital agency consulting services translate into tangible growth for your business.
- Digital Strategy Formulation
- Market Analysis and Insight Reporting
- SEO and Content Strategy
- Customized Social Media Planning
- Brand Positioning and Messaging
- Performance Analytics and Adjustment
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, emphasizing agency value beyond media buying. They share anecdotes, insights on agency growth, and the shift towards deeper value services. The conversation covers challenges for media buying agencies, the importance of client success, and the role of automation and AI. They debate agency stakes in client businesses and the difficulties SMBs face with performance-based models. Aslam shares his experience selling his agency, highlighting financial success metrics.
Learn More About The Work We’ve Done
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increases Post Engagement Rate by 400% with Single Grain
-
Spend and Leads Increased While Earning a More Efficient CPA
-
300% Increase in BOFU ROAS after switching to programmatic
-
Increasing Free Quote Submissions on Homepage by 95%
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
454% Growth in Google Ads Revenue After Account Restructure.
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
-
What exactly does digital agency consulting involve?
Digital agency consulting is the art and science of guiding businesses to excel online. It encompasses analyzing your current digital strategy, identifying areas for improvement, and crafting bespoke action plans. Our consultants offer expertise across web design, SEO, PPC, social media, and content marketing to ensure your online presence is both powerful and profitable. It’s about tailored solutions, not one-size-fits-all advice.
-
How can digital agency consulting benefit my business?
By partnering with digital agency consultants, you gain a competitive edge. They bring fresh perspectives, innovative strategies, and deep industry knowledge to the table, helping you navigate the digital landscape. This collaboration can improve your website’s performance, enhance brand visibility, and optimize marketing campaigns for better ROI. Essentially, it’s about maximizing your online potential to drive business growth.
-
How long does a typical digital agency consulting engagement last?
The duration of consulting services is as unique as your business needs. Some projects may be short-term, like launching a campaign or redesigning a website, while others might require ongoing support to manage and refine digital strategies. We’ll work with you to define the scope and set realistic timelines, ensuring milestones are met without compromising on the quality of results.
-
What should I look for in a digital agency consulting partner?
Seek a partner with a proven track record of success and a portfolio that speaks to their expertise. Transparency, communication, and a collaborative approach are key. The right consultant will not only have technical prowess but will also understand your business goals and align their strategies accordingly. Look for someone who can offer clear insights and actionable recommendations that lead to tangible improvements.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Best Ecommerce Consulting Agency: Our Top 5 Picks for 2024
Updated August 2023. The demand for e-commerce has been increasing all across the globe, and that means many smaller brands are competing against large enterprises for online sales. To outshine…
How to Learn Digital Marketing by Working at an Agency
Wondering how to learn digital marketing and gain the skills and knowledge needed to succeed in this ever-evolving field? While setting up your own website can be a great initial…
Case Studies: How Successful Advertising Agencies Win Clients
Updated January 2024. Is your ad agency struggling to get leads? Advertising agency case studies are an excellent way to demonstrate your best work to prospective clients to generate more…