+17%
conversion rate
We Have Driven Impact At
Unlocking Your Digital Excellence in New York
Struggling with high website traffic but seeing minimal conversions in New York?
Your efforts to attract visitors to your New York-based business’s online presence are commendable, yet the anticipated boost in sales remains elusive. It’s frustrating when potential clients browse but don’t engage further. This pattern indicates an underlying challenge – your website isn’t converting effectively.
The key to success is in fine-tuning your website’s user experience to smoothly navigate visitors from initial interest to a completed transaction, whether that’s a purchase or a subscription. This path should be intuitive, compelling, and customized to meet your New York audience’s expectations.
At Single Grain, we excel in enhancing your website’s conversion rate. Our services are meticulously designed to resonate with your business objectives, turning casual visitors into committed patrons. With our strategic consulting, your conversion tactics will be thorough and impactful, catering to the unique demands of the New York market.
Single Grain's Expertise in the Big Apple
At Single Grain, we don’t simply acknowledge the hurdles you face in increasing conversions – we delve into the metrics that illuminate these issues. Our methodology is rooted in a meticulous analysis tailored to pinpoint inefficiencies within your conversion pathway. We then fine-tune your narrative, elevate the user interface, and craft compelling calls-to-action that strike a chord with your audience.
Employing rigorous A/B testing, bespoke website content, and detailed mapping of user journeys, we ensure that every facet of your website is optimized for conversion. Our tactical modifications are driven by data and centered around the user experience, with the goal of transforming casual browsers into engaged clientele. Our consultative stance is pivotal in devising a strategy that is uniquely effective for your enterprise.
Your online identity is an evolving representation of your New York brand. We nurture its growth with continuous enhancements and strategic iterations. Single Grain is dedicated to maximizing the impact of your digital properties with our all-encompassing conversion optimization services and high-caliber agency insight.
- Conversion Pathway Evaluation
- User Interface (UI) and User Experience (UX) Enhancement
- Iterative A/B and Multivariate Experiments
- Custom Content Strategy
- Optimization of Landing Pages
- Development of Targeted CTAs
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, highlighting the importance of a full-funnel approach and impression-based channels for long-term growth. They explore the transition to include consideration and awareness phases, creating distinct audiences for better outcomes, though noting its varied effectiveness across brand sizes. The challenges of attribution and unreliable metrics are addressed, emphasizing the need for full-funnel marketing and top-of-funnel traffic investment. The dialogue also covers the limitations of platforms like Facebook and Google in accurate metrics, the role of data, and the importance of patience in top-of-funnel campaigns, offering insights into adapting marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your Conversion Optimisation Agency apart in the New York market?
Our agency stands out by blending the vibrancy and pace of New York with data-driven strategies that are hyper-focused on conversion. We’re not just about clicks and traffic; we’re obsessed with the science of turning visitors into loyal customers. With our finger on the pulse of the latest tech and trends, we ensure your business thrives in the competitive Big Apple.
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How can a New York-based Conversion Optimisation Agency improve my online sales?
Picture this: your online presence, fine-tuned like a Broadway showstopper. We analyze every act of your customer’s journey, applying A/B testing, user feedback, and analytics to improve user experience and checkout processes. This results in a performance that not only captivates your audience but also boosts your sales curtain call.
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What kind of businesses benefit most from a Conversion Optimisation Agency in New York?
Whether you’re the talk of Wall Street or a startup in Brooklyn, any business with an online presence can see dramatic benefits. If you’re looking to increase sales, sign-ups, or other specific actions on your website, conversion optimisation can turn those clicks into customers. We tailor our strategies to suit your unique New York audience.
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How do you measure success in conversion optimisation for New York businesses?
Success in the city that never sleeps means metrics that don’t lie. We track conversions, of course, but we also delve into bounce rates, average session duration, and user engagement levels. Our comprehensive reporting keeps you in the loop with clear indicators of progress towards your goals, ensuring that every change leads to measurable growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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