+17%
conversion rate
We Have Driven Impact At
Maximizing Your Online Potential
Tired of high traffic but low returns on your website?
You’ve invested heavily in driving traffic to your site. Yet, your sales figures are stuck. As a business, it’s disheartening to see potential customers leave your site without taking action. This scenario is far too common and it’s a symptom of a deeper issue – your site isn’t converting as it should.
The secret lies in effectively optimizing your website to guide visitors through the decision-making process, right up to the checkout or sign-up. This journey should be seamless, persuasive, and tailored to the needs of your audience.
As a proficient conversion optimisation agency, Single Grain specializes in transforming your website’s performance. Our services are curated to align with your specific business goals, converting browsers into loyal customers. Our consulting expertise ensures that your conversion strategy is comprehensive and effective.
Single Grain's Optimization Edge
At Single Grain, we don’t just observe your conversion challenges – we dive into the data behind them. Our approach begins with an in-depth analysis to identify bottlenecks in your conversion funnel. We then refine your messaging, enhance the user experience, and implement potent calls-to-action that resonate with your visitors.
Through continuous A/B testing, personalized website content, and user journey mapping, we ensure that every aspect of your site is primed for conversion. Our strategic alterations are data-led and user-focused, aiming to convert passive visitors into active customers. Our consulting approach is integral to crafting a strategy that works specifically for your brand.
Your digital presence is a dynamic extension of your brand. We keep it flourishing through ongoing optimization and iterative improvements. Single Grain is committed to unleashing the full potential of your online assets with our comprehensive conversion optimisation services and agency-level expertise.
- Conversion Funnel Analysis
- User Experience (UX) Design
- A/B and Multivariate Testing
- Personalized Content Creation
- Landing Page Optimization
- CTA Development
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, stressing full-funnel approaches and impression-based channels for growth. They explore the move to encompassing all advertising phases, targeting distinct audiences, and addressing the challenges of attribution and unreliable data. The importance of analyzing impacts beyond typical windows and the limitations of platforms like Facebook and Google are highlighted. Despite data and analytics limitations, they advocate for patience in top-of-funnel campaigns and competent agency guidance for sustainable growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What exactly does a conversion optimisation agency do?
Think of a conversion optimisation agency as your digital sales performance coach. They dive deep into your website and conversion funnel, employing analytics and user feedback to pinpoint friction points. By testing and tweaking elements like CTAs, content, and design, they aim to boost the percentage of visitors who take the desired action, be it purchasing, signing up, or another goal. It’s about smarter engagement, not just more traffic.
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How can a conversion optimisation agency improve my website's performance?
By dissecting each step of your customer’s journey, a conversion optimisation agency identifies barriers that may deter conversions. They then deploy A/B testing, heatmaps, and other tools to refine user experience (UX) and user interface (UI) elements. The result? A smoother, more intuitive path to conversion, which can lead to increased sales, more sign-ups, and a better ROI on your marketing spend.
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How long before I can see results from conversion optimisation efforts?
Conversion optimisation is a meticulous process that pays off over time. Results can vary depending on the complexity of your website and the depth of changes implemented. Typically, initial improvements can be seen within weeks of testing and optimisation. However, for the most significant and sustainable impact, think of it as a continuous process, fine-tuning and adapting as user behaviour and market trends evolve.
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Is conversion optimisation relevant for all types of businesses?
Absolutely! Whether you’re an e-commerce giant, a B2B service provider, or a small business, conversion optimisation is critical. It’s about ensuring that every visitor has the best chance to convert into a customer or client. Regardless of industry or size, improving your conversion rate means a more effective website and a more profitable business. A conversion optimisation agency tailors strategies to fit your unique business goals and audience needs.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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