-41.37%
CPL
We Have Driven Impact At
Your Path to Qualified Leads with a Prospecting Agency
Tired of sifting through cold leads that never convert?
Frustrated by the endless chase, many businesses find themselves entangled in the vicious cycle of low-quality prospects that drain resources and morale. They understand that true growth lies not in numbers but in genuine connections — those promising leads that are not just interested but ready to engage.
The game-changer is a tailored, efficient approach to prospecting services. By zeroing in on high-intent targets, your efforts can yield a more fruitful and lucrative conversion path.
At Single Grain, we pride ourselves on transforming your prospecting strategy from a hit-or-miss proposition into a streamlined endeavor brimming with potential. Leveraging cutting-edge tools and tactics, our prospecting agency taps into a wellspring of quality leads tailored specifically for your business.
Cutting-Edge Prospecting Agency Services
Single Grain is adept at crafting bespoke prospecting solutions that imbue your pipeline with high-caliber prospects. Our comprehensive analysis pinpoints your ideal customers, and our prospecting consulting expertise engages them with precision, bringing genuinely interested parties to your doorstep.
Our strategies are not just data-informed but data-driven, focusing on the metrics that matter to your unique market niche. Single Grain’s innovative tools and seasoned experts in prospecting consulting track and fine-tune each campaign for continuous improvement.
We understand the dynamism of the marketplace and keep your outreach efforts agile—adapting, evolving, and capitalizing on the fluid nature of customer preferences and online behavior.
- Lead Scoring & Segmentation
- Custom Campaign Development
- Marketing Automation
- Data-Driven Outreach Strategies
- Content Syndication & Lead Nurturing
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increases Post Engagement Rate by 400% with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
-
What exactly does a prospecting agency do?
A prospecting agency specializes in identifying and engaging potential clients for your business. Their expertise lies in crafting tailored outreach strategies that not only capture attention but also nurture prospects towards becoming loyal customers. The agency’s role is pivotal in funneling quality leads into your sales pipeline, ensuring that your sales team can focus on closing deals with high conversion potential.
-
How can a prospecting agency benefit my business?
By leveraging a prospecting agency, your business stands to gain a competitive edge in lead generation. Their seasoned professionals use advanced tools and techniques to pinpoint ideal prospects, save you time, and increase efficiency. This strategic approach results in a steady influx of qualified leads, enabling your sales force to concentrate on what they do best—selling. Ultimately, this collaboration can lead to heightened sales performance and business growth.
-
What industries can benefit from a prospecting agency's services?
Almost any industry can harness the power of a prospecting agency’s expertise, but they’re particularly beneficial for B2B sectors, technology companies, financial services, and high-ticket product providers. These agencies adeptly adjust their strategies to fit the unique nuances and demands of your industry, ensuring that your lead generation efforts resonate with the right audience.
-
How does a prospecting agency measure success?
Success for a prospecting agency is measured by the quantity and quality of leads they deliver. They track key performance indicators like lead conversion rates, cost per lead, and return on investment to ensure their strategies align with your business objectives. Transparency in reporting is crucial, as it enables both parties to review progress and make data-driven decisions to optimize the lead generation process continuously.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
The Benefits of Lead Generation Outsourcing
You and your team work diligently to attract and nurture leads down the sales funnel. Your efforts are successful…until you lose the leads you have been working so hard to…
Full Article
Offshore Staff Hiring for Marketing Talent: The Best Approach
More U.S.-based employers are leveraging offshore staff hiring. There are several reasons for this, such as retirement, leaving a job to raise a family, or employees starting their own businesses,…
Full Article
Case Studies: How Successful Advertising Agencies Win Clients
Updated January 2024. Is your ad agency struggling to get leads? Advertising agency case studies are an excellent way to demonstrate your best work to prospective clients to generate more…
Full Article
