+17%
conversion rate
We Have Driven Impact At
Expand Your Digital Presence in Boston with Single Grain
Are you finding it challenging to stand out in Boston’s bustling digital scene?
In the vibrant heart of Boston, establishing a commanding online presence can feel like a relentless climb, with the digital environment’s constant evolution requiring quick adaptation and strategic foresight. For businesses trying to make an impact, it can seem as though you’re charting a course through unknown waters, leading to a sense of frustration and a lack of progress.
The secret to securing your place in the digital space involves a multifaceted strategy that blends creativity, data analysis, and customized content. Single Grain, a premier digital marketing agency, is at the vanguard of this digital revolution, offering guidance through the intricate maze of online marketing services.
At Single Grain, we excel in transforming your distinctive brand vision into a compelling digital narrative, creating avenues to engage and connect with your target audience in Boston and beyond, and fostering enduring growth through our extensive digital marketing services.
Expert Digital Agency Pathfinders in Boston
At Single Grain, we understand that Boston’s dynamic market demands a digital strategy that’s as robust and innovative as the city itself. Our tailored approach combines creative flair with data-driven tactics to ensure your brand stands out in the competitive landscape. We delve deep into market trends and consumer behaviors specific to Boston, crafting a strategy that resonates with your local audience while also scaling on a global level.
Our commitment to innovation means your digital presence will never grow stale. Single Grain stays ahead of the curve, anticipating changes in consumer interests and technological breakthroughs. Whether it’s through meticulous implementation or strategic consulting, we ensure your brand’s message is amplified across all digital channels.
As we continuously sharpen our expertise in digital agency services and consulting, we empower your brand to not just navigate but excel in the digital realm. We transform obstacles into stepping stones for growth and engagement, ensuring your Boston-based brand makes a resounding impact.
- Distinctive Brand Identity & Messaging
- Strategic Digital Marketing Initiatives
- Targeted SEO & Content Enhancement
- Cutting-edge Social Media Strategies
- Precise Data Analytics & Interpretation
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, marketing experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and the need for added value beyond media buying. They share anecdotes, experiences, and emphasize the importance of deep analysis and client success in agency work. The conversation also touches on the evolving agency landscape, the role of automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. Challenges for SMBs and insights into agency financial success are also discussed.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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Why should I choose a digital agency in Boston for my online marketing needs?
Boston is a crucible of innovation and business growth, home to a vibrant tech scene. A digital agency in Boston is likely to be on the cutting edge, offering fresh, localized insights that resonate with your target audience. They understand the Northeast’s market dynamics and can tailor strategies that aren’t just effective, but also culturally relevant.
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Can a digital agency in Boston help me reach a national audience?
Absolutely! While a Boston-based agency brings local expertise to the table, their skill set is by no means limited geographically. They employ digital strategies designed to amplify your reach, engage a wider audience, and position your brand effectively across markets. It’s about crafting a narrative that speaks universally, with the digital prowess to match.
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How do Boston digital agencies stay ahead in the ever-changing digital landscape?
Boston’s digital agencies are steeped in a culture of continuous learning and innovation, often collaborating with leading tech companies and academic institutions. This environment fosters a proactive approach to digital trends, ensuring that your marketing strategy is not only current but also predictive of future shifts.
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What kind of results can I expect from working with a digital agency in Boston?
When you collaborate with a Boston-based agency, expect a blend of strategic thinking and measurable outcomes. They aim to deliver increased online visibility, higher engagement rates, and improved conversion metrics. Your results will be tracked and analyzed, ensuring that your investment translates into tangible growth and a solid return on investment.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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