+403%
traffic
We Have Driven Impact At
Unlock Your B2C Growth Potential with a Lead Generation Agency
Struggling to capture the attention of your consumer audience?
It’s a common dilemma: You know there’s a vast market out there, but reaching it effectively is like trying to fill a leaky bucket. Your messages get lost in the digital noise, and high-quality leads seem just out of grasp. As frustration builds, so does the pressure to meet targets.
The solution lies in crafting a lead generation strategy that resonates with the B2C market. It’s about understanding consumer behavior and aligning your brand message to create meaningful connections that convert. This is where a B2C lead generation agency’s services become invaluable.
Single Grain excels in navigating this landscape, turning your lead generation from a stumbling block into a stepping stone for success. Our consulting expertise ensures that your strategy is not only effective but also sustainable.
Single Grain: Synonymous With B2C Success
When it comes to B2C lead generation, Single Grain knows that personalization is not just a buzzword, it’s a necessity. As a leading agency, we leverage data-driven insights to tailor your brand’s story, making every consumer feel like the hero of their own journey – with your product as their chosen tool.
We don’t just generate leads; we nurture them through a meticulously planned funnel, optimized for conversion at every stage. Our services are agile, constantly adapting to the pulse of the market and the behavior of consumers.
By fostering an environment of continuous testing and improvement, we ensure your brand stays ahead of the curve and top of mind for consumers. Our consulting approach is integral to this process, guiding you through the complexities of B2C engagement.
- Targeted social media campaigns
- Behavioral email marketing
- Content marketing & SEO for B2C
- Paid advertising with precise audience targeting
- Landing page optimization
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultation, and building relationships to attract leads. They examine Retention.com's lead capture methods, sales strategy challenges, and the impact of Google and OpenAI on digital marketing, emphasizing timing in business and the future of affiliate strategies.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What advantages does a B2C lead generation agency offer over handling it in-house?
Partnering with a B2C lead generation agency unlocks a wealth of specialized expertise and resources that your in-house team might not possess. Agencies have a pulse on the latest consumer trends and marketing strategies, ensuring campaigns are innovative and effective. Plus, they provide scalability, allowing your business to ramp up efforts swiftly to meet market demands without the overhead of expanding your internal team.
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Can a B2C lead generation agency help with reaching a specific target audience?
Absolutely! A seasoned B2C lead generation agency excels in dissecting market segments to pinpoint your ideal consumer profile. They leverage advanced analytics and marketing tools to tailor campaigns that resonate with your target audience’s needs, behaviors, and preferences, ensuring higher quality leads and a better conversion rate.
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How does a B2C lead generation agency measure success?
Success is all about tangible results. A proficient B2C lead generation agency tracks key performance indicators (KPIs) such as lead quantity and quality, conversion rates, and ROI. They use this data to refine strategies continuously, optimizing campaigns for peak performance. You’ll receive insightful reports that make the impact of their efforts clear and actionable.
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What kind of strategies might a B2C lead generation agency use to attract leads?
A B2C lead generation agency might deploy a mix of content marketing, SEO, PPC advertising, social media campaigns, and email marketing to attract leads. They’ll craft compelling narratives that align with your brand values while engaging potential customers. Each strategy is chosen based on its potential to attract the right leads for your business, with a keen focus on conversion and customer acquisition costs.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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