“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Finding Your Unique Brand Voice
Struggling to stand out in a crowded marketplace?
Your brand’s voice is crucial, but it’s easy to feel lost in the sea of sameness. You need to resonate with your audience, but the right words and tone often remain elusive. This isn’t just about being different; it’s about being true to your brand’s identity, creating a voice that echoes with authenticity and engages your customers on a deeper level.
That’s where a solution tailored to your brand comes in – a way to craft a voice that’s both unique and genuine. A strategic approach to define and express your brand personality, ensuring every message reinforces your brand’s core values and speaks directly to your audience.
Single Grain is a brand voice agency offering services designed to help you find and refine your brand’s voice. Our consulting expertise understands the intricacies of brand communication, and we’re here to guide you through the process of creating a distinct voice that’s entirely your own.
Expertise in Crafting Brand Narratives
At Single Grain, we believe in the power of a well-defined brand voice to transform your customer experience. We start by delving deeply into your brand’s ethos, getting to the heart of what you stand for, and analyzing the unique personality traits that can set you apart from competitors.
We then translate these insights into a compelling brand voice that consistently reflects across all platforms. Whether it’s punchy social media content, a persuasive website copy, or engaging video scripts, your brand’s essence will be felt in every word.
Our holistic approach ensures your brand narrative is not just heard, but remembered and cherished. As part of our agency services, we’ll work with you to maintain this voice through ongoing campaigns, evolving it subtly as your brand grows and the market shifts, keeping it authentic and impactful. Our consulting team is dedicated to upholding your brand voice’s integrity across all channels.
- Brand voice development
- Content strategy and messaging
- Tone of voice guidelines creation
- Multi-platform content creation
- Ongoing brand voice consistency checks
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
In this insightful episode, we discuss the benefits of speaking at conferences, including personal branding, business opportunities, press coverage, and networking. We also explore the importance of Google rankings and the impact they have on brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a brand voice agency do?
Think of a brand voice agency as your company’s vocal coach. We’re here to help you find and refine your unique tone that resonates with your audience. From defining your brand’s personality to crafting messages that stick, we ensure your brand communicates consistently across all platforms, making your message unmistakable and your presence powerful in the marketplace.
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Why is establishing a brand voice so important?
Your brand voice is the personality behind every word you share with the world. It’s crucial because it helps to differentiate you from competitors and foster a deeper connection with your audience. A consistent, authentic brand voice builds trust, loyalty, and an emotional bond with your customers, which in turn drives engagement and amplifies your brand’s impact.
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How do you determine our brand’s unique voice?
We start by diving deep into your brand’s core values and mission. Then, we analyze your target audience, their preferences, and behaviors. By merging these insights with market trends, we craft a voice that embodies your brand’s essence and speaks directly to your customers’ hearts and minds. Our goal is to ensure your brand’s voice is not just heard, but felt and remembered.
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Can a brand voice evolve over time, and how do you manage that?
Absolutely, a brand voice can and should evolve as your company grows and the market changes. We’re here to ensure that this evolution feels natural and remains true to your core identity. We monitor market trends, customer feedback, and your brand’s performance to make informed adjustments, keeping your voice fresh, relevant, and aligned with your long-term vision.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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