+400%
engagement
We Have Driven Impact At
Tailor Your Message, Amplify Your Reach with a Personalized Marketing Agency
Is your marketing message getting lost in the noise?
Today’s digital arena is a cacophony of advertisements, each vying for a moment of the consumer’s fleeting attention. The problem? Generic, broad-spectrum campaigns that fail to engage on a personal level. Your brand’s unique voice drowns amidst the echo of competitors, and valuable leads slip away unheard.
The antidote is personalized marketing services – a strategy that speaks directly to the individual, resonating with their specific needs and desires.
At Single Grain, a leading personalized marketing agency, we specialize in crafting personalized marketing campaigns that cut through the clamor. By harnessing data-driven insights and cutting-edge technology, we create content that connects, ensuring your brand doesn’t just reach ears, but engages hearts and minds.
Expertise in Personalized Marketing Services and Consulting
Single Grain is where data meets empathy. As a personalized marketing agency, we don’t just study numbers; we listen to stories. Our team delves deep into your audience’s profiles to craft messages that cater to their unique tastes and preferences.
Through precision targeting and A/B testing, we ensure that each campaign is as relevant as possible, maximizing engagement and fostering brand loyalty. We also adapt dynamically, ensuring that our strategies evolve with changing consumer behaviors, keeping your brand at the forefront of personalization.
To implement these bespoke campaigns, we employ a suite of tools designed to make every interaction count. From personalized emails that increase open rates to tailored ad sequences that boost conversion, every touchpoint is an opportunity for connection. Our personalized marketing consulting services guide you through the complexities of these strategies, ensuring that your campaigns are not only creative but also data-informed and results-driven.
- Behavioral data analysis
- Customized content creation
- Segmented email marketing
- Dynamic ad personalization
- ROI-focused A/B split testing
- User experience optimization
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing, stressing agencies must offer value beyond media buying. They share anecdotes and insights into their agencies' growth and challenges, highlighting the need for deeper analysis and focusing on client success. The conversation also touches on the changing dynamics of agency value, the impact of automation, and the concept of agencies investing in client businesses. Kasim Aslam concludes by sharing his experience of selling his agency profitably.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a personalized marketing agency do?
A personalized marketing agency crafts unique, customer-centric campaigns that speak directly to your audience’s needs and preferences. By leveraging data analytics and customer insights, we ensure that each interaction feels exclusive and relevant, significantly boosting engagement and conversion rates. Think of us as the architects of your brand’s most meaningful conversations with your customers.
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How can a personalized marketing agency improve my customer engagement?
Imagine your marketing as a tailor-made suit, fitting your customers perfectly. By analyzing behaviors and preferences, we create campaigns that resonate on a personal level, making every message feel like a one-on-one conversation. This approach can lead to higher engagement, stronger brand loyalty, and a memorable customer experience that drives results and fosters lasting relationships.
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Can a personalized marketing agency help increase my ROI?
Absolutely! Personalized marketing is all about efficiency—delivering the right message, to the right person, at the right time. By honing in on what your customers truly want, we can optimize your campaigns to yield higher conversion rates and a better return on investment. It’s like hitting the bullseye with each arrow, rather than scattering shots and hoping for the best.
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Why should I choose a personalized marketing agency over a traditional one?
Think of it as choosing a gourmet meal over a fast-food combo; it’s all about the quality and fit. A personalized marketing agency focuses on creating bespoke strategies that align with your brand’s voice and your audience’s unique desires. Traditional agencies might apply a one-size-fits-all approach, but we believe that your brand deserves strategies as unique as the customers you serve.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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