We Have Driven Impact At
Unlock Lasting Customer Connections
Are you struggling to capture and keep your audience’s attention?
Today’s consumers are inundated with choices, making it harder than ever to stand out. If your brand isn’t engaging consumers on a deeper level, you’re likely missing out on valuable, lasting relationships. Engagement doesn’t just happen; it’s a carefully crafted experience.
Our approach at Single Grain starts with identifying the emotional and practical needs of your customers, creating touchpoints that resonate and reinforce their connection with your brand.
With extensive expertise as a consumer engagement agency, Single Grain crafts compelling strategies that captivate your audience, fostering loyalty and encouraging active participation with your brand. Our services are designed to build a robust engagement framework that stands the test of time.
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Engagement Mastery by Single Grain
At Single Grain, we understand the power of connection. We leverage a mix of analytics and creativity to develop consumer engagement strategies that are both impactful and measurable. Our consulting insights help you navigate the complexities of consumer behavior, ensuring that your strategies are aligned with their evolving needs.
From amplifying your social presence to personalizing your digital outreach, we ensure that every interaction with your brand is a step towards a stronger relationship. We refine these interactions constantly, adapting to consumer behaviors and preferences, and our agency’s commitment to excellence ensures that your brand remains at the forefront of engagement.
Our aim is to make your brand a living, engaging part of your customers’ lives, transforming them from casual visitors to dedicated advocates. Through our comprehensive services, we create a seamless journey for your customers, enhancing their experience at every touchpoint.
- Social media campaigns and community management
- Personalized email marketing automation
- Interactive and targeted content creation
- Brand storytelling
- Customer journey mapping
- Real-time responsiveness and engagement analytics
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
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Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
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Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric discuss marketing strategies, from Netflix's YouTube use to content distribution's impact. They touch on influencer partnerships and AI's role in marketing, including therapy and meal tracking. The discussion also revisits traditional methods like handwritten notes for building relationships, the complexities of community acquisitions, and the importance of engagement in marketing success. They share insights on navigating marketing challenges and opportunities.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your consumer engagement agency apart from the competition?
Our agency thrives on crafting connections that last. We dive deep into your brand’s ethos to create engagement strategies that resonate authentically with your audience. With a blend of creativity and data-driven insights, we ensure each campaign not only captures attention but fosters a sense of community and loyalty around your brand. It’s this commitment to meaningful interaction that sets us apart.
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Why is consumer engagement crucial for brand growth?
Engagement is the heartbeat of brand growth. It’s about sparking conversations and building relationships that convert one-time buyers into lifelong fans. By focusing on engaging your audience, you’re not just selling a product or service, you’re creating an experience that people want to be a part of. That’s where we come in, ensuring every interaction counts and propelling your brand to new heights.
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How can a consumer engagement agency improve my company's online presence?
Picture your online presence as a digital handshake – it needs to be firm, friendly, and leave a lasting impression. Our agency specializes in creating content that does just that, encouraging active participation and dialogue across all digital platforms. We leverage social media, email campaigns, and interactive content to ensure your brand not only stands out but stays top-of-mind.
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What types of businesses can benefit from a consumer engagement agency?
Any business aiming to spark a deeper connection with its audience can benefit from our services. Whether you’re a retail giant, a tech startup, or a local service provider, we tailor our strategies to meet your unique needs and market dynamics. Engagement isn’t industry-specific; it’s about human-centric approaches that resonate across the board, and that’s our forte.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
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— Our clients love us
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“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
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“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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