“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Are you watching potential customers slip away after just one visit to your website?
It’s maddening to see so much potential churn at a fingertip’s reach, yet not being able to harness it. Potential customers often need multiple touchpoints with your brand before they decide to purchase. Without a strategic approach to bring them back, you’re simply leaving money on the table.
That’s where a fine-tuned PPC remarketing services shine. It re-engages users who have already shown interest in your offerings, reminding them and even enticing them with tailored messages to pull them back into the buyer’s journey.
Single Grain stands at the ready to navigate you through the nuances of PPC remarketing consulting. With our assistance, lost opportunities can transform into loyal customers.
Engaging Single Grain means enlisting a sophisticated ally in reclaiming lost conversions. We delve deep into analytics to re-target visitors with the highest propensity for conversion, crafting personalized ad experiences that resonate and compel action.
Our tactical use of segmentation ensures your ads reach the right eyes at the right time. Dynamic, adaptive ad content is key, and we’re at the forefront of delivering creativity that captures attention and captivates interest.
Above all, we keep a pulse on performance, optimizing campaigns for the greatest ROI. Your success is our directive, and we fine-tune every element of your PPC remarketing agency’s services to meet your unique business goals.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and a full-funnel approach. They highlight the move from conversion-based ads to incorporating awareness, the challenges of attribution, and the unreliability of data. Discussing longer sales cycles and the limits of platforms like Facebook and Google, they stress the importance of impression-based channels for sustained growth. The conversation also covers the need for patience in top-of-funnel campaigns and the role of agencies in navigating data complexities, emphasizing the shift to brand-focused advertising for mid-sized brands.
A PPC remarketing agency reignites interest in your brand by strategically placing your ads in front of past website visitors who haven’t converted yet. Using insightful data and customized ad copy, the agency ensures your message resonates with potential customers, encouraging them to complete their transaction or engagement with your business. It’s about creating a tailored touchpoint that brings users back into your sales funnel.
Think of PPC remarketing as a gentle nudge to those who’ve shown interest in your products but left without making a purchase. By displaying targeted ads to these potential customers as they browse the web or use social media, a PPC remarketing agency increases the likelihood of turning their initial curiosity into actual sales. It’s a focused approach that boosts conversion rates by reminding and persuading them to finish what they started.
Absolutely! PPC remarketing often yields a higher ROI because it focuses on audiences already familiar with your brand. Instead of casting a wide net, your budget goes towards engaging with individuals who are more likely to convert, based on their previous interactions with your site. This targeted strategy means you’re not spending money to attract new eyes but to re-engage those who are already halfway through the door.
Success measurement is key, and a PPC remarketing agency will set up tracking tools to monitor key performance indicators like click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS). These metrics help fine-tune campaigns for optimal performance and ensure that your investment is generating tangible results. Regular reporting and analysis are part and parcel of the service to keep you informed and your campaigns on target.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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