+400%
engagement
We Have Driven Impact At
Maximize Your Shopper's Journey
Struggling to make your retail brand stand out in a crowded marketplace?
You’re investing in ads, but the connection between what shoppers want and what your campaigns deliver isn’t quite there. The marketplace is noisy, your message gets diluted and potential customers slip away, lost to competitors who seem to shout louder.
We aim to bridge the gap between your retail brand and your audience. Through tailor-made retail advertising strategies, we position your value proposition to resonate precisely with your target shoppers.
Single Grain harnesses data-driven insights to ensure your retail advertising services align perfectly with consumer behavior. As a full-service agency, we’re adept at turning browsers into buyers and clicks into loyal customers.
Single Grain's Retail Ad Mastery
With Single Grain’s expertise, your retail advertising will evolve from background noise to a compelling story that captivates shoppers. Our approach personalizes the customer journey, establishing a compelling narrative that is unique to your brand.
As a leading retail advertising agency, we utilize advanced targeting methods to reach your audience effectively, ensuring each ad dollar is spent efficiently. Our creative use of media mixes and meticulous campaign monitoring ensures that your retail messages are seen and heard by those who matter most.
Expect Single Grain to not only capture attention but to drive action. Conversion optimization is at the forefront of our methodology, so every ad placement, every creative piece, is designed to lead to measurable results. Our consulting expertise ensures that your strategy is always aligned with the latest market trends and consumer insights.
- Custom targeting and segmentation
- Engaging ad creative development
- Omnichannel campaign strategy
- Analytics and performance tracking
- Conversion rate optimization
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can retail advertising services boost my in-store traffic?
Retail advertising services specialize in creating strategic campaigns that don’t just capture attention—they drive footfall. By leveraging multi-channel tactics, including digital, print, and outdoor advertising, we ensure your brand message reaches potential customers where they are most receptive. Our targeted approach is designed to pique curiosity and motivate consumers to visit your store, enhancing overall brand presence and elevating sales.
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What role does AI play in modern retail advertising services?
AI is revolutionizing retail advertising by providing advanced data analysis, predictive modeling, and automated ad placements to optimize campaign performance. It helps in understanding customer behavior, personalizing ads to individual preferences, and retargeting to ensure your message stays relevant. AI’s innovative impact means your advertising is not just smarter; it’s more efficient, targeted, and adaptable to the ever-changing retail landscape.
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How do you measure the success of a retail advertising campaign?
Success is measured through clear, actionable metrics tailored to your specific goals. Whether it’s an increase in store visits, a boost in sales, or enhanced brand recognition, we track a variety of KPIs using the latest analytical tools. Real-time campaign monitoring allows for agility; we can refine strategies on the fly to ensure your retail advertising efforts are hitting the mark and delivering the best possible ROI.
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Can retail advertising services integrate with my existing marketing strategy?
Absolutely! Our aim is to complement and amplify your current marketing initiatives. By conducting a thorough analysis of your existing strategy, we identify areas of synergy and opportunities for reinforcement. Our retail advertising services are designed to be holistic, ensuring a seamless blend with your brand voice and marketing objectives, making for a unified and cohesive customer experience that drives results.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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