+17%
conversion rate
We Have Driven Impact At
Your Content, Their Journey
Struggling to capture and hold your audience’s attention?
Creating content that consistently engages and converts is a monumental challenge. Every day, countless brands fight for the same space, making digital landscapes noisier and harder to stand out in. At the heart of this battle is the need for powerful content that resonates with your audience, urging them to act.
The remedy begins with crafting a strategic content roadmap, designed to address the pain points of your target market with precision. Content should not only attract but also educate and convert prospects into loyal customers.
At Single Grain, we understand that each brand has a unique story. That’s why we offer customized digital marketing content services tailored to communicate your narrative effectively, eschewing one-size-fits-all solutions for strategies that align with your brand values and audience needs. Our agency is committed to delivering excellence in every piece of content we produce.
Executing Vision, Delivering Results
At Single Grain, we don’t just churn out content; we craft bespoke digital experiences narrated by your brand voice. Our approach is transformative, infusing your marketing goals with in-depth industry knowledge and a creative touch that speaks directly to your audience. Our consulting expertise ensures that every strategy is backed by data and tailored to your specific objectives.
With an understanding of current trends, SEO best practices, and the power of storytelling, we elevate your content to spark conversations and drive action. Engaging articles, insightful infographics, and compelling video content – they all have a part to play in the choreography of your digital marketing strategy.
Empowered by analytics and customer insights, Single Grain’s digital marketing content services pivot on maximizing your content’s reach and impact. We deliver not just words on a screen, but a content experience that moves the needle for your business. Our agency and consulting capabilities ensure that your content marketing strategy is not only creative but also results-driven and effective.
- Content Strategy Development
- SEO-focused Content Creation
- Video Marketing and Production
- Data-Driven Content Analysis
- Multi-Channel Content Distribution
- Performance Content Marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024's top-performing social media content, including text, user-generated content, and videos across Instagram, YouTube, and TikTok. They discuss engaging strategies like AI-generated CTAs and content upgrades for higher conversion and opt-in rates. The conversation includes SaaS product evolution in marketing, AI-generated landing pages, and the importance of bookmarkable prompts in content strategy. This episode is part of a series by marketing experts Eric Siu and Neil Patel, offering concise marketing tips and strategies.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What exactly are digital marketing content services?
Think of it as your brand’s storytelling powerhouse. Digital marketing content services encompass creating and managing content that engages your audience, drives traffic, and converts leads. From blog posts to video scripts, every piece is crafted to resonate with your target market, boost SEO, and enhance your digital footprint. We’re here to ensure your content not only sings but also strategically aligns with your business goals.
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How does content strategy fit into digital marketing content services?
Content strategy is the master plan behind your online communication. It’s not just about creating content; it’s about crafting meaningful, relevant content that speaks directly to your audience’s needs and interests. This strategy involves understanding your audience, planning a content calendar, and determining the best types of content for your goals. Our services ensure your content strategy is robust, data-driven, and seamlessly integrated with your overall digital marketing efforts.
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Can digital marketing content services improve my site's SEO?
Absolutely! Quality content is the cornerstone of SEO. By focusing on valuable, relevant, and consistent content, you can improve your site’s visibility in search engine rankings. Our services include keyword research, SEO optimization, and creating content that not only captivates your audience but also pleases search engine algorithms. We’re here to help your content rise to the top organically, making it easier for your audience to find you.
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How can I measure the success of my digital marketing content services?
The beauty of digital marketing content is its measurability. We track key performance indicators (KPIs) like website traffic, engagement rates, conversion rates, and social media analytics to gauge content effectiveness. Through regular reporting and analysis, we adjust strategies for ongoing improvement. Our goal is to ensure your content not only reaches your target audience but also drives meaningful action and ROI.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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