+17%
conversion rate
We Have Driven Impact At
Unlocking SMB Growth Potential with Expert Advertising Services
Feeling like your small or medium-sized business isn’t making waves in the vast ocean of digital marketing?
It’s a common struggle; you understand the importance of advertising but can’t seem to cut through the noise of the competitive digital world. With limited resources and the pressure of ROI, many SMBs face the daunting task of not just attracting new customers but retaining them for sustained growth.
The general solution lies in precise targeting, compelling messaging, and strategic distribution across digital platforms to captivate and convert your audience. What’s required is a customized approach that aligns with your unique business goals and audience needs.
That’s exactly where an SMB advertising agency like Single Grain steps in. We harness our deep expertise in SMB advertising services to tailor campaigns that turn challenges into growth opportunities. Let our consulting prowess navigate the digital currents, making sure your brand not only gets seen but remembered and engaged with.
SMB Advertising Agency Expertise
Single Grain specializes in catapulting SMBs into the spotlight. By delving into your brand’s distinctive qualities, we craft a narrative that resonates strongly with your target demographics. We’re about creating connections that lead to conversions through our comprehensive advertising services.
Our tactical approach is two-fold: Strategic prowess in ad placement and continuous optimization ensures your campaigns achieve maximum impact with budget efficiency. We also employ analytics fervently, tweaking campaigns for the best results while maintaining a keen eye on emerging market trends and platform updates.
And there’s more; we emphasize sustainability. As an SMB advertising agency, Single Grain works with you to build an advertising foundation that supports long-term growth, customer loyalty, and brand authority in your sector. Our consulting team is dedicated to your success, offering insights and strategies that go beyond the ordinary.
- Targeted advertising campaigns
- Search and social media strategy
- Conversion rate optimization
- Content creation and marketing
- Performance analytics and reporting
- Brand positioning and messaging
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, importance of revenue milestones, referrals, and acquisitions. They examine influencers' financial motives, earnings disparities across platforms like YouTube and Twitch, and compare marketing strategies at various revenue levels ($1M, $10M, $100M). Insights on content creators' popularity, like MrBeast, and influencers' priorities are shared, offering a deep dive into marketing industry dynamics.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes an SMB advertising agency the right choice for small and medium-sized businesses?
SMB advertising agencies specialize in understanding the unique needs and challenges of smaller businesses. With tailored strategies that consider budget constraints and niche markets, an SMB agency crafts campaigns that maximize impact without the need for big-brand budgets. They’re adept at making every dollar count and navigating the competitive landscape to help your business stand out and grow.
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How will an SMB advertising agency approach my company’s advertising needs?
An SMB advertising agency will first dive deep into your brand, target audience, and industry dynamics. They prioritize a personalized approach, crafting a strategy that aligns with your business objectives and brand voice. The goal is to ensure that your advertising campaigns are not only creative and engaging but also drive measurable results in terms of customer acquisition and brand loyalty.
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Can an SMB advertising agency help with digital and traditional advertising?
Absolutely! A proficient SMB advertising agency is well-versed in both digital and traditional advertising realms. They understand the importance of a holistic approach that integrates various channels – from SEO and social media to print and broadcast – ensuring a cohesive message that reaches your audience wherever they may be.
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What should I expect in terms of ROI when working with an SMB advertising agency?
When partnering with an SMB advertising agency, you should expect a focus on achieving the highest ROI possible for your advertising spend. The agency should provide clear metrics and regular reporting on campaign performance, adapting strategies as needed to optimize results. While ROI can vary based on many factors, the agency’s expertise in SMB marketing should translate to cost-effective campaigns that drive business growth.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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