-41.37%
CPL
We Have Driven Impact At
Amplify Your Pipeline Growth
Struggling to keep your sales funnel nourished with quality enterprise-level leads?
It’s a common predicament in the B2B sector to invest time and resources into lead generation only to face the dismay of low conversion rates. The myriad of channels to manage and ever-evolving buyer behaviors can make achieving a steady flow of high-caliber leads feel like a herculean task.
Imagine a solution that not only fills your pipeline with leads but ensures they’re the right fit for your business. A strategy tailored to attract decision-makers, utilizing sophisticated targeting and high-impact content that speak directly to their needs and pain points.
Single Grain excels in crafting such precise enterprise lead generation services. As a dedicated agency, we specialize in converting your ideal prospects into leads that are ripe for conversion, by leveraging data-driven insights and a deep understanding of enterprise-level sales processes.
Lead Mastery by Single Grain
Single Grain merges the art of relationship-building with the precision of data analytics to power your enterprise lead generation. Our approach is methodical: we dissect your market, craft messages that resonate, and engage prospects via the channels where they are most receptive.
Next, we harness the capabilities of automation and CRM integration to manage leads efficiently and scale your efforts. This means every prospect interaction is meaningful, tracked, and adds value to your ROI-focused strategies.
Finally, with continuous optimization at the heart of our operations, every campaign we run for you is an opportunity to learn and improve, ensuring your enterprise lead generation strategy evolves as swiftly as your market does. Our consulting expertise ensures that your campaigns are not just creative, but also analytically sound and results-driven.
- Targeted B2B Content Marketing
- Lead Nurturing Automation
- Account-Based Marketing Strategies
- Data-Driven Performance Analytics
- Comprehensive CRM Integration
- Personalized Outreach Campaigns
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content and building relationships. They examine Retention.com's lead capture and the challenges of sales strategies. The talk also touches on business sale timing, missed acquisition opportunities, and the impacts of Google and OpenAI on marketing. Insights include leveraging LinkedIn, importance of timing, and digital marketing’s future with new tech.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What distinguishes enterprise lead generation services from standard lead gen strategies?
Enterprise lead generation is about quality and scale. It’s tailored to the complex sales cycles and high-value deals typical of B2B enterprises. By leveraging a mix of advanced analytics, account-based marketing, and personalized engagement tactics, our services are designed to resonate with decision-makers at large organizations, setting the stage for fruitful, long-term partnerships.
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How do you ensure the leads generated are of high quality and relevant to our enterprise?
High-quality leads are the lifeblood of enterprise success. Our meticulous approach combines detailed targeting, behavior analysis, and predictive scoring to attract leads that are not just more likely to convert, but are also a perfect fit for your business solutions. We’re all about connecting you with the right people at the right companies.
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Can enterprise lead generation services help shorten our sales cycle?
Absolutely! By honing in on leads that have a higher propensity to buy and nurturing them with content tailored to their stage in the buying journey, we can accelerate their progress towards a sale. Streamlined lead scoring and advanced nurturing techniques ensure your sales team engages with prospects who are already informed and primed to make a decision.
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What role does content marketing play in your enterprise lead generation strategy?
Content marketing is a cornerstone of our strategy. It’s the voice that speaks to your expertise, authority, and trustworthiness. By crafting compelling, insightful content that addresses the unique challenges and pain points of your target demographic, we attract and engage potential leads, gently guiding them down the sales funnel towards a conversion.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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