“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Content's Potential with a Content Planning Agency
Struggling to craft a content strategy that truly speaks to your audience? A content planning agency can be the solution you need.
Finding the right tone, tapping into relevant topics, and maintaining a consistent publishing schedule can seem like an insurmountable challenge. Without a clear direction, you may end up with disjointed content that fails to engage or convert, leaving your content’s potential untapped.
A strategic approach to content planning services is what sets apart thriving businesses. It’s about understanding your audience, aligning content with your brand’s voice, and setting measurable goals to track your success.
At Single Grain, we excel in constructing cohesive content strategies that resonate with your target market. As a content planning agency, we don’t just plan; we empower your brand’s voice to elevate above the digital noise, ensuring your message is heard loud and clear through our consulting expertise.
Single Grain's Strategic Edge in Content Planning Services
Embarking on a journey with Single Grain means entering a partnership where your content goals are our priority. Our content planning agency begins by deep diving into your brand’s ethos, audience demographics, and market trends to carve out a unique content identity that stands out.
Next, we harness data-driven insights to inform every aspect of your content strategy, from topic selection to distribution channels. Our thorough analysis paves the way for content that engages, converts, and retains your audience through our comprehensive services.
Finally, we focus on sustainability, equipping your team with the tools and knowledge to continue growing your content’s impact. Our consulting ensures your future content endeavors are both successful and scalable.
- Content Strategy Development
- Editorial Calendar Management
- Trend Analysis and Topic Research
- SEO-Driven Content Creation
- Measurement and Analytics Reporting
- Team Training and Enablement
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Wikipedia's SEO Strategy & 2024 Marketing Predictions
Neil and Eric discuss shifts in company strategies from paid ads to partnerships and organic content, focusing on platforms like TikTok. They address challenges in marketing, such as declining click-through rates, and emphasize the importance of innovative approaches, content updates, and the trend towards hiring editors. They explore the success of Iman Ghadzi's content strategy, effectiveness of Google ads, revenue tactics, and predict marketing trends for 2024, including the rise of podcasts and identity layering. They also discuss the potential of less popular networks, YouTube's dominance, the value of blogging, unique content creation, and predict a decline in black hat SEO tactics. This conversation offers insights into marketing trends and future predictions.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a content planning agency do?
A content planning agency is your creative strategist and your editorial backbone. We dive deep into your brand’s voice, mission, and audience to craft a content calendar that’s not just a schedule, but a roadmap to higher engagement and conversion. We align articles, blog posts, social media, and multimedia content with your business objectives to ensure every piece of content has a purpose and a measurable goal.
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How can a content planning agency improve my content ROI?
By meticulously analyzing your audience and industry trends, a content planning agency identifies the sweet spots for your content efforts. We elevate your content strategy from a shot in the dark to a targeted, data-driven approach. This precision not only enhances engagement but also optimizes your budget by focusing on high-impact content, ensuring you get the best bang for your buck.
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Can a content planning agency help with SEO and organic reach?
Absolutely! A core part of our strategy involves enhancing your content for search engines. We conduct keyword research, trend analysis, and competitive insights to craft content that increases your visibility online. This organic approach builds a solid foundation for your digital presence, drawing in a steady stream of interested readers who could become loyal customers.
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What makes your agency's approach to content planning unique?
We believe in the power of storytelling infused with data-driven insights. Our approach is a blend of creative narrative and analytical precision, tailored to echo your brand’s uniqueness while achieving tangible results. We don’t just plan; we partner with you to understand your vision and translate it into a content strategy that speaks directly to your audience and moves the needle on your business goals.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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