“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
The Power of Influencer Relations Agency Expertise
Struggling to amplify your brand’s voice in a noisy digital landscape?
The impact of influencer marketing is unprecedented, but forging meaningful partnerships can be elusive. Brands often find themselves lost in the complex web of who to partner with, how to reach out, and crafting campaigns that resonate.
The solution lies in a nuanced approach to influencer relations agency services—an approach where authenticity, strategic alignment, and impactful storytelling are at the heart of every collaboration.
Single Grain penetrates the noise, curating influencer relationships that elevate your brand, create authentic narratives, and drive engagement. Let’s connect your brand with voices that speak your customers’ language through our influencer relations consulting expertise.
Single Grain's Strategic Edge in Influencer Relations
Single Grain thrives at the intersection of analytics and artistry in influencer relations services. We start by understanding your brand ethos and matching you with influencers who reflect your core values and have the ear of your desired audience. Our bespoke strategies are anchored by data-driven insights ensuring collaborations deliver on both impact and ROI.
Our team nurtures influencer relationships, transforming them into powerful advocates for your brand. We manage negotiations, coordinate content creation, and ensure that every campaign vividly echoes your message through our comprehensive influencer relations agency consulting.
Beyond campaigns, we analyze performance data to refine and scale your influencer initiatives, continually adapting to the ever-evolving digital landscape for sustained success.
- Influencer Vetting & Matching
- Contract Negotiation & Management
- Content Strategy & Coordination
- Performance Analytics & Optimization
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of ad agencies, focusing on revenue milestones, referrals, and acquisitions. They examine influencer motivations, earnings discrepancies across platforms like YouTube and Twitch, and marketing strategies at different revenue levels ($1M, $10M, $100M). They also explore why creators like MrBeast succeed and influencers' priorities, giving insights into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does an influencer relations agency do?
An influencer relations agency is your strategic ally in amplifying your brand’s voice. We identify and connect you with the right influencers who resonate with your ethos and audience. Our expertise lies in crafting authentic campaigns that weave your message into influencers’ content, ensuring it feels organic, not forced. We manage these relationships from the initial handshake to campaign analysis, making influencer marketing seamless for you.
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How can an influencer relations agency benefit my brand?
Partnering with an influencer relations agency opens up a world of authentic engagement for your brand. We specialize in building connections that bring your product to life through the voices of trusted influencers. This human touch can dramatically boost brand awareness, loyalty, and conversions. Our strategic approach ensures that your message reaches the ideal audience, driving impactful results that align with your business goals.
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How do you measure the success of an influencer campaign?
Success in influencer campaigns is all about tangible results aligned with your objectives. We track key metrics like engagement rates, reach, impressions, and conversion data. But it’s not just about numbers; we also analyze sentiment and brand lift. With these insights, we fine-tune strategies to ensure your campaigns are hitting the mark and providing a solid return on investment.
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Can small businesses benefit from working with an influencer relations agency?
Absolutely! Influencer marketing isn’t exclusive to big brands. A savvy influencer relations agency can tailor campaigns to fit the scale and budget of a small business, while still making a significant impact. We find niche influencers who have a highly engaged audience perfect for your product or service, ensuring that every penny spent is an investment towards growing your brand’s presence and customer base.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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