+403%
traffic
We Have Driven Impact At
Capturing Your Ideal Audience
Struggling to get your photography work noticed in a saturated market?
It’s not just about snapping stunning shots; it’s about ensuring those images reach and resonate with the right audience. Without targeted exposure, your captivating visuals may never be appreciated by potential clients whose eyes they’d dazzle and hearts they’d win.
A tailored strategy that blends creativity with precision targeting is what’s needed to cast a spotlight on your portfolio and photography advertising services. At Single Grain, we’re adept at crafting campaigns that entice and engage—bringing your photography business into sharp focus for those who matter most.
Single Grain specializes in elevating photographers’ presence through strategic, insight-driven advertising campaigns. We’re the creative lens that magnifies your talent to the right audience, offering both photography advertising agency services and consulting expertise.
Illuminate Your Photography Brand
At Single Grain, we begin by fine-tuning your brand’s unique story and style, forging an emotional connection with your audience. We craft narratives that not only showcase your portfolio but also echo the aspirations and dreams of your clients, making your brand an integral part of their significant moments.
Our targeted advertising approach puts the spotlight on you amidst the competitive industry, delivering ads tailored to platforms where your prospective clients are most engaged. We monitor and optimize campaigns, ensuring your ads capture attention and kindle interest, with our photography advertising agency consulting team always ready to refine your strategy.
Utilizing advanced analytics, we refine our strategies to align with evolving trends and client behaviors, ensuring your photography business stays picture-perfect in its marketing appeal with our comprehensive photography advertising agency services.
- Brand narrative development
- Targeted ad placement
- Performance monitoring
- Campaign optimization
- Advanced audience analytics
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What unique challenges does a photography advertising agency handle?
Unlike general advertising, photography advertising presents a nuanced challenge – translating visual artistry into marketable content. We focus on the delicate balance of preserving the integrity of your photography while crafting compelling narratives that resonate with your audience. Our tailored campaigns aim to showcase your work’s uniqueness and drive engagement in a competitive digital landscape.
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How does a photography advertising agency amplify my online presence?
We leverage a blend of strategic social media marketing, targeted ad campaigns, and influential partnerships to put your work in the spotlight. By understanding the visual-centric platforms that best display your images, like Instagram and Pinterest, we craft campaigns that not only captivate but expand your digital footprint to connect with enthusiasts and potential clients.
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What kind of return can I expect from investing in a photography advertising agency?
Your return on investment hinges on various factors including campaign scale, target demographics, and the distinctiveness of your photography. We aim to maximize your ROI by setting clear objectives, tracking campaign performance, and adjusting tactics for optimal engagement and conversion. With us, you’re investing not just in ads, but in a strategy that grows your brand.
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Can a photography advertising agency help me reach a global audience?
Absolutely! In the digital age, borders are no longer barriers. Our targeted advertising strategies are designed to transcend geographical limits, putting your photography in front of a global audience. We use analytics and market research to identify and appeal to international markets that have a demand for your style, ensuring your brand makes an impact worldwide.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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