“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Amplifying Physician Practices with Expert Advertising Services
Is your medical practice struggling to stand out in a saturated healthcare market?
The patient journey begins well before the waiting room. In today’s digital age, prospective patients are seeking health solutions online, making a strong digital presence crucial for physicians. However, breaking through the noise and reaching your target patients can feel overwhelming.
A strategic advertising plan, devised and monitored by seasoned professionals, is key to elevating your practice above the competition. This is where a physician advertising agency can be your ally.
Single Grain recognizes these hurdles unique to healthcare providers. As a physician advertising agency, we craft personalized marketing campaigns that resonate with patients, ensuring that when they search for healthcare, your practice is the clear choice.
Expert Marketing Services and Consulting for Physicians
We begin with a deep dive into your practice’s core strengths, uncovering unique selling propositions that set you apart. Single Grain, as a physician advertising agency, then aligns these highlights with patient needs, creating tailored messaging that strikes the right chord.
Our data-driven approach ensures your ad spend targets the most effective channels, whether that’s social media, search engines, or industry-specific platforms. We optimize continuously for performance, ensuring the best ROI and practice growth through our comprehensive advertising services and consulting expertise.
Through transparent collaboration, we keep you informed on every milestone achieved, adjusting strategies to respond to market trends and patient feedback, ensuring every campaign is a success. Our consulting services are designed to empower your practice with the knowledge to thrive in a competitive landscape.
- Demographic targeting and research
- Patient journey mapping
- Branding and reputation management
- SEO and content creation
- Multi-channel ad campaign execution
- Performance analytics and adjustment
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes a physician advertising agency unique in the marketing field?
Physician advertising agencies stand out by understanding the nuances of the medical industry and patient psychology. They craft campaigns that not only comply with healthcare regulations but also resonate deeply with potential patients’ needs and concerns. Tailoring messaging with a blend of empathy and expertise, these agencies navigate the delicate balance of professionalism and approachability that’s crucial in healthcare marketing.
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How can a physician advertising agency help increase my patient base?
By employing targeted strategies such as SEO, content marketing, and paid ads, a physician advertising agency can enhance your online visibility and attract potential patients actively seeking healthcare services. Their expertise in patient-centric communication ensures that your practice stands out as a trustworthy and knowledgeable option, thereby increasing patient inquiries and appointments.
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What should I look for when choosing a physician advertising agency?
You’ll want an agency with a robust track record in the medical field, one that’s well-versed in HIPAA compliance and medical marketing ethics. The agency should offer a comprehensive suite of services, from reputation management to digital advertising, and demonstrate an ability to create personalized campaigns that align with your practice’s values and goals.
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How does digital advertising for physicians differ from other industries?
Digital advertising for physicians must be particularly sensitive to privacy laws and ethical marketing practices. Unlike other industries, healthcare marketing demands a focus on building trust and credibility. It’s less about selling a product and more about reassuring potential patients of the quality care they will receive. Thus, it’s a blend of strategic promotion and patient education, all while navigating the specific regulations that govern healthcare communication.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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