-41.37%
CPL
We Have Driven Impact At
Unlock Growth with Proven Outbound Tactics
Are you seeing your sales pipeline dry up despite having a stellar product? Your outbound lead generation strategies might be missing the mark. You’re not alone in this challenge; many businesses struggle to capture the attention of their ideal customer, squandering both time and resources on ineffective outreach.
Re-energizing your sales funnel starts with a strategic approach to outbound lead generation services, one that taps into the psychology of your target market and speaks directly to their needs.
Single Grain stands at the forefront of outbound lead generation consulting. Our deep understanding of various market segments allows us to craft compelling messages that resonate, cut through the noise, and connect with prospects on a level that elicits a response – and action.
Single Grain's Expertise in Lead Generation
When it comes to nurturing and converting high-quality leads, Single Grain takes a personalized approach. We begin by dissecting your value proposition and identifying the key factors that resonate with your target audience. Armed with this insight, we tailor each interaction to speak volumes to the wants and needs of prospects.
Furthermore, our sophisticated tracking and analytics enable continuous optimization of outreach campaigns, ensuring each communication is more effective than the last. Through targeted messaging and relentless fine-tuning, we transform your outbound efforts into a conversion-focused machine.
Single Grain is an outbound lead generation agency where expertise meets innovation in lead generation services. We bring together the best of technology and creativity to deliver outstanding results.
- Targeted prospecting list development
- Customized messaging and email sequences
- Performance analytics and campaign optimization
- Expert sales training and strategy workshops
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, building relationships, and showcasing successes. They examine Retention.com's lead capture methods and sales strategies, touching on business sale timing, missed acquisition opportunities, and the effects of Google and OpenAI on search and affiliate marketing. The talk offers insights into using LinkedIn for leads, strategic timing in business, and emerging tech's impact on digital marketing.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does an outbound lead generation agency do?
In the realm of sales acceleration, an outbound lead generation agency is like a master archer—precise and goal-oriented. We specialize in crafting and executing strategic campaigns that proactively engage potential customers. By identifying and reaching out to your ideal prospects, we help fill your sales pipeline with quality leads, ensuring your team can focus on closing deals rather than finding them.
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How can an outbound lead generation agency benefit my business?
Imagine having a dedicated force multiplier for your sales team. That’s what an outbound lead generation agency brings to the table. We provide the expertise and resources to extend your reach into markets you’ve yet to explore. By leveraging our targeted approach, you can expect a consistent stream of leads, enabling you to scale your business faster and more efficiently.
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What strategies do outbound lead generation agencies use to attract leads?
Outbound lead generation is all about making the first move. We employ a suite of tactics including personalized email campaigns, strategic cold calling, social selling, and attending industry events. Our approach is to create a tailored mix that aligns with your brand and resonates with your target audience, ensuring that every outreach is an opportunity for a meaningful connection.
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How does an outbound lead generation agency measure success?
Success in outbound lead generation is measured by the tangible growth in your sales pipeline. We track key performance indicators such as response rates, number of qualified leads generated, conversion rates, and ultimately, the ROI of the campaigns. This data-driven approach allows us to refine our strategies continuously, ensuring your campaigns are optimized for the best possible outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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