+17%
conversion rate
We Have Driven Impact At
Maximize Your Market Reach
Feeling like your brand’s voice is getting lost across the digital landscape?
Today’s online ecosystem can feel like a maze, with each turn offering a new channel to navigate. The monumental task of crafting coherent messages that resonate with audiences on various platforms can be daunting. It’s not just about being seen; it’s about being seen and heard consistently and effectively, wherever your customers might be looking.
The key lies in a robust multichannel marketing strategy that interweaves all your communication streams into a seamless tapestry of brand presence. With meticulous planning and the right tools, aligning your messaging with your audience’s behaviors becomes not only possible, but also incredibly impactful.
Single Grain excels in orchestrating multichannel marketing services that amplify your message and align with your brand’s values, ensuring each channel is tuned to broadcast harmoniously with the others. Our agency is dedicated to providing comprehensive solutions that span the breadth of digital and traditional media.
Experts in Multichannel Integration
At Single Grain, we understand that juggling multiple marketing channels can often lead to fragmented campaigns and diluted messaging. That’s why we take a holistic approach, building a cohesive strategy that respects each platform’s uniqueness while maintaining your brand’s core message.
By analyzing data across all touchpoints, we fine-tune your campaigns, ensuring they’re not only present but dominant inside your audience’s space. We balance creative engagement with analytical precision, resulting in campaigns that capture attention and convert across every channel.
Our process is dynamic, adapting quickly to changes within platforms and audience behaviors. Single Grain’s agility ensures your campaigns remain at the forefront, driving growth and engagement consistently, irrespective of channel shifts or market trends. Our consulting expertise allows us to navigate the complexities of multichannel marketing, providing insights that translate into measurable success.
- Unified Messaging Across Channels
- Data-Driven Audience Analysis
- Targeted Campaign Development
- Performance Tracking & Optimization
- ROI-Focused Advertising Strategies
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increasing Free Quote Submissions on Homepage by 95%
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increases Post Engagement Rate by 400% with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
454% Growth in Google Ads Revenue After Account Restructure.
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
-
Why should I invest in multichannel marketing services?
Imagine reaching your audience wherever they spend their time – that’s the beauty of multichannel marketing. By weaving a seamless narrative across various platforms, you not only increase your brand’s visibility but also enhance customer experiences. This strategic approach ensures that your messaging is consistent, personalized, and impactful, leading to better engagement and, ultimately, a stronger return on investment (ROI).
-
How do you determine the right channels for my brand?
It’s all about knowing your audience inside out. We dive deep into your customer demographics, behaviors, and preferences to identify the most effective channels for your brand. Whether it’s social media, email, paid ads, or any other platform, our goal is to create a harmonious blend that resonates with your target market and aligns with your business objectives. It’s a data-driven decision that’s as smart as it is strategic.
-
Can multichannel marketing fit into a small business budget?
Absolutely! Multichannel marketing isn’t just for the big players. We tailor strategies to match the scale and budget of small businesses, ensuring that every dollar spent works hard to achieve results. By focusing on the right mix of channels and leveraging cost-effective tactics, we create campaigns that are both efficient and effective, giving smaller brands a chance to shine in a crowded marketplace.
-
How do you measure the success of multichannel marketing campaigns?
Success is in the numbers and the stories they tell. We use advanced analytics to track performance across all channels, providing a clear view of customer interactions and campaign effectiveness. By setting KPIs aligned with your business goals, we can not only measure success but also optimize campaigns in real-time for continuous improvement. It’s about making data-driven decisions to maximize your ROI and achieve your marketing milestones.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
Multi-Channel PPC Advertising Case Study: Boosting Your ROI
In our commercial climate, it’s practically undeniable that businesses need to have a strong online presence to reach potential customers. Among other digital marketing mediums, PPC remains a popular method…
Full Article
Should You Focus on Only One Type of Marketing Channel?
A lot of marketers today aspire to be a jack of all trades. But we all know how the idiom goes, right? They’re ultimately all masters of none. If you’re…
Full Article
How to Create an Omnichannel Marketing Strategy to Scale Your Business
Businesses must constantly seek ways to scale and reach a wider audience. In this pursuit, the most common question is: “Which marketing channel should I focus on for exponential growth?”…
Full Article
