-41.37%
CPL
We Have Driven Impact At
Unlocking Quality Leads
Struggling to fill your pipeline with high-quality leads?
Finding leads is one thing; uncovering those that align with your value proposition and are primed for conversion is often a quest fraught with inefficiency and frustration. It’s not just about volume; it’s about lead relevance, which may seem elusive.
The solution lies in a strategic approach that identifies and targets your ideal customer profile. This means less time on cold-prospecting and more time engaging potential clients who are interested in exactly what you offer.
At Single Grain, our targeted lead generation agency has honed the art of pinpointing leads, ensuring that your sales team is armed with leads that are not just plentiful, but profoundly aligned with your service offerings and ready to engage.
Mastering Lead Precision
At Single Grain, the goal isn’t merely to inflate numbers; it’s to elevate your business with leads that matter. We deploy a mixture of cutting-edge technology, data analytics, and human intelligence to pinpoint leads that are most likely to convert into loyal customers.
Our targeted lead generation consulting involves deeply understanding your brand, exploring the needs and behaviors of your prospects, and executing campaigns that resonate and motivate. We make the path from prospect to customer shorter and more efficient.
With this mission in mind, we’ve crafted an arsenal of targeted lead generation services to fine-tune your lead generation campaigns:
- Data-Driven Audience Analysis
- Custom Content Creation
- Personalized Email Marketing Campaigns
- Lead Scoring and Management
- SEO and PPC Campaign Tailoring
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultations, building relationships, and celebrating successes for attracting leads. They examine Retention.com's unique approach to lead capture through software, sales strategy challenges, selling businesses, missed acquisition opportunities, and discuss Google and OpenAI's impact on search and affiliate marketing. The talk offers insights into using LinkedIn for leads, timing in business, and the future of digital marketing with new technologies.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are targeted lead generation services?
At the heart of targeted lead generation services lies the art of identifying and cultivating potential customers who are most likely to resonate with your product or service. This isn’t about casting a wide net; it’s about precision. By leveraging data, analytics, and strategic marketing tactics, we aim to connect your business with individuals who show a high propensity for engagement and conversion, maximizing the efficiency of your sales efforts.
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How do targeted lead generation services benefit my business?
Imagine having a stream of leads who are already interested in what you offer. That’s what targeted lead generation services bring to your business. By focusing on individuals who meet specific criteria related to your product or service, these services increase the likelihood of sales, improve your ROI, and save time and resources that might otherwise be spent on less qualified leads. It’s a smarter, more efficient way to grow your customer base.
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Can targeted lead generation services integrate with my existing marketing strategy?
Absolutely! Targeted lead generation services are designed to seamlessly integrate with your current marketing efforts, acting as a force multiplier. We’ll work with you to understand your brand’s voice, value proposition, and marketing goals. From there, we’ll tailor a lead generation strategy that complements and enhances your existing campaigns, ensuring a cohesive and consistent approach that drives results.
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What methods do you use to ensure the leads are truly targeted?
We employ a blend of sophisticated tools and hands-on expertise to ensure the leads we generate are highly targeted. This includes in-depth market research, customer profiling, behavioral analytics, and targeted content creation. We also use advanced segmentation and lead scoring techniques to fine-tune our approach, making sure that we’re capturing leads that align with your specific business objectives and have a genuine interest in your offerings.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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