+403%
traffic
We Have Driven Impact At
Unleashing B2B Marketing Agency Services Potential
Struggling to generate qualified leads in a complex B2B landscape?
Your marketing efforts are consistent but they’re not translating into the tangible business growth you expected. A swath of unqualified leads, frustrating sales cycles, and the sheer weight of competition in the B2B arena can be overwhelming. You’re not alone in these challenges, but you can overcome them with the right B2B marketing agency services.
The key lies in a strategic, data-driven marketing approach tailored to B2B complexities, focusing on the right channels, precise targeting, and messaging that resonates with your unique audience. B2B marketing consulting can provide the expertise needed to navigate these waters.
Single Grain excels at deciphering the B2B code. Our expertise in crafting bespoke B2B marketing strategies and consulting services is designed to cut through noise, accelerate your sales cycle, and drive lead quality – not just quantity.
Single Grain's B2B Marketing Agency Mastery
At Single Grain, we approach your B2B challenges with a methodical and analytical mindset. Our initial step is a comprehensive audit of your current marketing efforts to identify bottlenecks that hinder lead generation and conversion rates.
We then harness our insights to optimize your campaigns, focusing on high-impact B2B channels and creating content that establishes your authority. This builds trust with your prospects and nurtures them through a tailored sales funnel, a core aspect of our B2B marketing agency services.
Lastly, we employ cutting-edge analytics and continuous testing to refine strategies, ensuring your marketing investment delivers maximum ROI. Our B2B marketing consulting expertise is integral to this process.
- Lead generation and nurturing
- Account-based marketing (ABM)
- Content and inbound marketing
- SEO for B2B visibility
- Performance analytics and optimization
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a special collaboration, marketing experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, emphasizing the need for value beyond media buying. They share personal stories, explore agency growth strategies, and the importance of deep analysis and client success. The conversation also addresses the challenges for agencies in automation, programmatic SEO, and AI, suggesting agencies might benefit from investing in client businesses. The episode wraps up with Kasim Aslam’s insights on achieving a 35% net margin when selling his agency.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What can a B2B marketing agency do for my business growth?
A B2B marketing agency specializes in fueling your business engine, driving growth by targeting key decision-makers within other businesses. They craft tailored strategies that resonate with your niche audience, leveraging tools and insights to attract high-quality leads, nurture them effectively, and accelerate your sales cycle. They’re the co-pilots in your journey to market dominance, ensuring every marketing maneuver is data-driven and results-oriented.
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How does a B2B marketing agency measure the success of a campaign?
In the data-dense world of B2B marketing, success is quantifiable. A B2B marketing agency meticulously tracks campaign performance through KPIs such as lead quality, conversion rates, and customer lifetime value. They use analytics to dissect every facet of the campaign, ensuring that strategies are both effective and efficient. Your ROI isn’t just hoped for; it’s calculated, pursued, and optimized.
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Why should I choose a B2B marketing agency over a general marketing firm?
Choosing a B2B marketing agency is like opting for a specialist surgeon over a general practitioner. They possess a deep understanding of the B2B landscape, the complexity of longer sales cycles, and the importance of building robust relationships. Their expertise lies in communicating value propositions that resonate with business clients and leveraging channels that are most effective for B2B transactions. In essence, they’re the masters of converting business-centric nuances into marketing success stories.
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When is the right time to engage a B2B marketing agency?
The right time to engage a B2B marketing agency is when you’re ready to amplify your market presence and elevate your sales strategy. Whether you’re launching a new product, entering a new market, or seeking to outshine competitors, a B2B marketing agency can bring the strategic firepower you need. They step in to provide clarity, direction, and actionable insights, ensuring your marketing efforts are synchronized with your business goals from day one.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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