We Have Driven Impact At
Unify Your Customer's Journey
Are your marketing efforts falling short in creating a seamless customer experience across all platforms?
It’s a common frustration. You’ve invested in multiple channels, from social media to email marketing, yet they aren’t harmonizing. This disconnection leads to confusing messaging, missed sales opportunities, and a fractured brand experience that can drive customers away.
Consolidating your marketing efforts with cross channel marketing services can drastically improve customer engagement and increase conversions. It’s about creating a symphony of touchpoints that work in unison to guide your customers seamlessly through their buying journey.
At Single Grain, our cross channel marketing agency is adept at orchestrating marketing that elevates brand coherence and customer satisfaction. Our expert-led strategies merge all facets of your marketing, delivering a unified message that resonates and converts.
Expertise in Cross Channel Synergy
With Single Grain at the helm, navigating the complexities of cross channel marketing becomes a tailored journey. As a leading cross channel marketing consulting firm, we dive deep into your brand’s ethos to craft a narrative that flows effortlessly across all mediums, crafting a cohesive marketing ecosystem.
We harness the power of data analytics to understand your audience’s preference, enabling us to deliver targeted content that strikes a chord no matter the channel. Our approach ensures that each campaign is not only aligned but also amplified for maximum impact.
Finally, we continuously optimize and recalibrate, turning insights into actions that keep your cross channel strategy sharp and effective. Our commitment is to your growth, and we don’t settle for less than excellence in execution and results.
- Integrated Marketing Strategy Development
- Data-Driven Audience Analysis
- Seamless Message and Brand Alignment
- Targeted Content Creation for Each Platform
- Real-Time Analytics and Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What exactly are cross channel marketing services?
Cross channel marketing services are all about creating a seamless brand experience for your audience, regardless of the platform or device they’re using. We orchestrate your message across multiple channels – from social media to email, mobile, and beyond – ensuring consistency and engagement. Our goal is to make every touchpoint with your brand an opportunity to deepen the customer relationship.
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How can cross channel marketing grow my business?
By leveraging cross channel marketing, your business can engage with customers in a more meaningful way, driving loyalty and increasing conversions. We synchronize your brand message across all platforms, making sure that whether your customers encounter you on Instagram or in their inbox, the experience feels personal and connected. This strategy can lead to a stronger brand presence and better return on investment.
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Are cross channel marketing services suitable for small businesses?
Absolutely! Cross channel marketing isn’t just for the big players. It’s about making the most of your resources and finding the right mix of channels to reach your target audience effectively. We help small businesses craft a unified marketing strategy that maximizes their visibility and resonates with their audience, ensuring every marketing dollar is well spent.
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How do you measure the success of cross channel marketing campaigns?
Success in cross channel marketing is measured by analyzing data across all platforms to understand customer behavior and campaign performance. We track metrics such as engagement rates, conversion rates, and ROI to see how well the unified strategy is performing. By monitoring these key indicators, we can continually optimize campaigns for better results, ensuring your marketing efforts hit the mark every time.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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