“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Launch with Confidence
Struggling to make your new product the talk of the town?
Introducing a new product to the market is fraught with challenges. Captivating your target audience, outshining competitors, and managing a flawless launch – the pressure is immense. The uncertainty of how your product will be received can keep you up at night.
The solution lies in crafting a strategic marketing plan that identifies and engages your ideal customer base, builds buzz, and positions your product effectively within the market. It’s about finding the sweet spot between innovation and consumer demand.
As a new product marketing agency, we specialize in turning new product anxiety into launch success stories. We amplify your product’s unique value and ensure it lands with impact through our comprehensive marketing services.
Single Grain's Blueprint for Success
At Single Grain, we engineer your launch to resonate with your audience. Our approach begins with deep market analysis to uncover opportunities for your product to shine. We then develop a tailored messaging strategy that speaks directly to your target customers’ needs and desires.
Our creative campaigns are designed not just to grab attention, but to captivate and convert. We ensure that every touchpoint is an experience, turning potential customers into loyal advocates for your brand. And with our finger on the pulse of the latest marketing trends, we keep your product ahead of the curve through our consulting expertise.
From positioning to promotion, our end-to-end marketing solutions create the momentum your product needs to succeed from day one. Our agency is committed to delivering exceptional services that cover every aspect of the marketing spectrum.
- Market Research & Analysis
- Strategic Messaging & Positioning
- Impactful Launch Campaigns
- Customer Engagement & Retention Strategies
- Performance Tracking & Optimization
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, the importance of value beyond media buying, and personal experiences. They explore the challenges for agencies, the evolving marketing landscape, and the potential of programmatic SEO and AI. The conversation also touches on the business models for agencies and concludes with Kasim Aslam's experience selling his agency.
Learn More About The Work We’ve Done
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increases Post Engagement Rate by 400% with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Increasing Free Quote Submissions on Homepage by 95%
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
-
What unique challenges does a new product marketing agency tackle?
Launching a new product is akin to setting sail in uncharted waters – it’s thrilling yet filled with unknowns. Our agency specializes in navigating your product through the complexities of market entry, focusing on creating buzz, educating potential customers, and differentiating from competitors. We leverage launch-specific strategies that captivate and convert your audience, ensuring your product makes a memorable entrance.
-
How does a new product marketing agency approach market research?
It’s all about intelligence! Before your product hits the market, we dive deep into the data pool. Our agency uncovers insights on consumer behavior, market trends, and competitive landscapes. This research is the cornerstone of crafting a tailored strategy that positions your product for success. Think of us as your market maestros, orchestrating every move based on informed decisions.
-
Can a new product marketing agency help with positioning and branding?
Absolutely! Your product’s first impression is pivotal, and that’s where we shine. We’re your creative partners in defining a unique brand identity and compelling product positioning that resonates with your target audience. Through storytelling, design, and messaging, we ensure your product doesn’t just launch – it launches with a statement that echoes in the market.
-
What metrics should I expect a new product marketing agency to focus on post-launch?
Once your product has made its grand debut, the real magic begins. Our agency zeroes in on key performance indicators such as customer acquisition costs, conversion rates, engagement metrics, and, crucially, return on investment. We continuously analyze and refine our approach to amplify your product’s reach and sustain its growth in the market, keeping your vision and goals at the helm.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Find the Best Instagram Marketing Agency for 2024
Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Through this channel, companies can connect to customers using emotionally engaging and visual content,…
Full Article
5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects
Updated December 2023. Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business, finance and other industries. Thus, the crypto marketing…
Full Article
Top 5 AI Marketing Agencies That’ll Transform Your Brand
Updated February 2024. If you think you don’t need an AI marketing agency, you’d be wrong. In the ever-evolving realm of marketing, the integration of artificial intelligence has emerged as…
Full Article
