+17%
conversion rate
We Have Driven Impact At
Unlock Your Brand's Potential
Are your cookie-cutter marketing strategies failing to resonate with your unique audience?
It’s frustrating when your marketing efforts don’t translate into the success you know your brand deserves. Today’s savvy consumers can spot an inauthentic campaign a mile away, and generic approaches often fall flat. You need marketing that’s as unique as your brand.
Our custom marketing services tailor strategies specifically for the DNA of your brand, ensuring your voice is heard loud and clear by your target audience. It crafts an engaging narrative that fits like a glove, grabbing interest and keeping it.
At Single Grain, a leading marketing agency, we thrive at this intersection, specializing in bespoke marketing solutions that amplify your brand’s presence. We map your brand’s needs to precision-crafted strategies, designed to resonate and deliver.
Excellence in Custom Strategies
Recognizing the intricacies of your business, Single Grain’s consulting approach begins with a deep dive into your brand ethos. We’re dedicated to manifesting your vision into a custom-fitted marketing blueprint, one that aligns your business goals with your customers’ expectations.
We align cutting-edge technology with creative prowess, to not only engage with your audience but to delight and convert them. We appreciate the nuances of storytelling and user experience, and we weave these together to make your brand unforgettable.
Single Grain is your ally in navigating the digital landscape with confidence. Transforming the complex into the compelling, we position your brand for success in a crowded market, catapulting you to thought leadership with custom-crafted campaigns.
- Deep market analysis
- Targeted content creation
- Personalized digital advertising
- Strategic brand positioning
- Customized SEO plans
- Social media personalization
- Data-focused performance tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric discuss marketing strategies including Netflix's use of YouTube, content distribution, engagement's importance, influencer partnerships, AI in marketing, and the value of traditional methods like handwritten notes. They explore community acquisitions, and AI applications in daily life, highlighting the blend of innovation and personal touch in marketing. Their expertise offers insights into navigating marketing challenges and opportunities.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are custom marketing services?
Custom marketing services are tailored solutions crafted to fit the unique needs of your brand. They involve a deep dive into what makes your company tick, your market position, your target audience, and your business goals. We create a bespoke marketing plan that aligns with your vision and objectives, ensuring each campaign resonates with your audience and drives results.
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How do custom marketing services improve ROI?
Custom marketing services improve ROI by focusing on strategies that are specifically designed for your business. By avoiding a one-size-fits-all approach, we ensure that every marketing dollar is spent efficiently. We analyze data, refine tactics, and optimize campaigns, so you attract the right audience and convert leads more effectively. This targeted approach means better performance and a higher return on investment.
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Can small businesses benefit from custom marketing services?
Absolutely! Custom marketing services are not exclusive to large corporations. In fact, small businesses stand to gain significantly as tailored strategies can maximize limited budgets and resources. We focus on creating high-impact campaigns that reach your specific audience, differentiating you in the marketplace and driving growth, even with modest investment levels.
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Why should I choose custom marketing services over standard packages?
Choosing custom marketing services over standard packages ensures that your marketing efforts are as unique as your business. Standard packages can overlook your company’s individual strengths and challenges. With custom services, we craft strategies that highlight what sets you apart, address your specific hurdles, and capitalize on opportunities unique to your business. This personalized approach leads to more meaningful engagement with your audience and better business outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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