+10%
ROAS
We Have Driven Impact At
Boost Your Educational Impact Online
Struggling to engage your educational content with students on social media?
It can feel like shouting into the abyss—posting insightful content yet receiving minimal interaction. Your vital message may be getting lost in the vast sea of online distractions, failing to reach the students and educators who could benefit from it most.
Enter the collaborative power of tailored educational social media services. An approach that prioritizes value, garners engagement, and shapes learners’ journeys. The solution is vibrant, educational content that’s both informative and shareable, crafted to resonate with your specific audience.
Single Grain, an educational social media agency, is the key to unlocking this potential. Our strategic approach ensures your educational messages captivate attention and inspire action.
Optimize Learning with Single Grain
At Single Grain, we craft a narrative around your educational brand that resonates with the intellect and emotions of your audience. We create and distribute smart, engaging content that educates, entertains, and encourages students to interact and learn.
Our educational social media consulting expertise identifies where your message will thrive, who will embrace it, and what kind of content delivers the most value. We nurture a vibrant online educational community around your brand—turning your social media platforms into classrooms without walls.
With laser-focused targeting and continuous engagement analysis, we ensure your social media services foster an environment where learning and interaction flourish side by side.
- Social Media Content Creation & Curation
- Target Audience Analysis & Engagement Strategies
- Performance Tracking & Analytics
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What benefits do educational social media services offer to academic institutions?
By tapping into the power of social media, academic institutions can foster a vibrant community, enhance their visibility, and engage with students, educators, and alumni on a more personal level. These services enable schools to share achievements, news, and events, while also supporting recruitment and fundraising efforts. Tailored strategies ensure your institution’s message resonates with its unique audience, making every tweet, post, and share count.
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How do you tailor social media strategies for different educational levels?
We understand that the social media approach for a university differs from that of a high school. That’s why we customize our strategies to align with the institution’s objectives, audience demographics, and educational values. Whether it’s highlighting undergraduate research, showcasing campus life, or engaging parents for primary education, our strategies are designed to reflect the ethos and goals of each educational level.
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Can educational social media services improve student engagement?
Absolutely! Social media platforms are where students spend a significant amount of their time. By creating compelling, relatable, and informative content, educational institutions can connect with students on their turf. From interactive polls to sharing student success stories, these services can amplify student voices and create a sense of community, which in turn boosts engagement and fosters a supportive educational environment.
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How do you measure the success of social media campaigns for educational institutions?
Success metrics for educational social media campaigns are defined by the institution’s goals. We track a range of KPIs, such as engagement rates, follower growth, and conversion rates for applications or inquiries. Furthermore, we analyze sentiment and feedback to ensure the institution’s message is positively received. Regular reporting and data-driven insights help us refine strategies for even better outcomes.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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