+17%
conversion rate
We Have Driven Impact At
Maximize Your CPA Marketing Efforts with Expert Services
Struggling to see a solid return on your CPA campaigns?
It’s a common challenge: sinking funds into CPA marketing only to witness lackluster conversion rates can leave you feeling like you’re tossing coins into a well without a wish. A mound of data, but no actionable insights. It’s not just the lost capital—it’s the lost potential that stings.
The remedy lies in a tightly woven strategy that aligns closely with your business objectives and customer journey, backed by meticulous tracking and data analysis. This is where a CPA marketing agency’s expertise becomes invaluable.
With Single Grain’s comprehensive CPA marketing services, you get more than just advertising—you get customized campaigns designed to convert. Our approach ensures that every dollar you spend is a step towards a higher ROI. Our CPA marketing consulting team works tirelessly to provide you with the strategic guidance necessary to make informed decisions.
Single Grain's CPA Marketing Mastery
At Single Grain, we specialize in transforming your CPA marketing from a gamble into a calculated strategy. We start with a forensic analysis of your existing campaigns, identifying areas of wastage and untapped opportunity.
Then, progress is made tangible through rigorous A/B testing, refining ad copy and user experience to resonate with your target audience. We discover what compels action and sculpt your campaigns to mirror these triggers. Our approach is always evolving, shaped by real-world responses and guided by the latest market insights.
Our relationship with your business is a partnership, fostering a cycle of continuous improvement. Expect clear communication, data-driven adjustments, and a deep dive into performance metrics that matter. As a leading CPA marketing agency, we are committed to delivering excellence in service and results.
- Strategic Ad Placement
- Performance Analysis and Reporting
- Conversion Tracking and Optimization
- User Experience Refinement
- Custom-Tailored Ad Creative
- Demographic and Psychographic Targeting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School discuss marketing's future. They explore agency value beyond media buying, sharing personal stories and their agencies' growth. Topics include the necessity for deeper analytical services, challenges for media buying agencies, and the evolving agency valuation. The conversation also addresses the potential for agencies to invest in client businesses, the hurdles for SMBs adopting performance-based models, and insights into successful agency financials.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What sets your CPA marketing services apart from the competition?
Our CPA marketing services are precision-tailored. We don’t just cast a wide net; we use data-driven insights to target your ideal customer, optimizing each campaign for the lowest cost-per-acquisition. Our expertise lies in maximizing your ROI, ensuring every dollar you spend is an investment towards scalable growth.
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How do CPA marketing services improve my digital advertising ROI?
CPA marketing services focus on the key metric that matters: cost per acquisition. By honing in on strategies that reduce CPA, your advertising budget is allocated more efficiently. We continuously test and tweak campaigns for optimal performance, ensuring your advertising spend yields the highest possible return.
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Can CPA marketing services work for any industry or is it niche-specific?
Absolutely! CPA marketing services are versatile and can be adapted to any industry. Whether you’re in e-commerce, finance, or education, our goal is to identify the best channels and strategies that lead to cost-effective customer acquisitions, tailored to your specific industry dynamics and customer behaviors.
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What kind of budget should I expect for CPA marketing services?
Your budget should reflect your growth goals and the competitive landscape of your industry. We believe in transparent and flexible budgeting that aligns with your objectives. After an initial assessment, we’ll recommend a budget that is both realistic and designed to drive significant improvements in your CPA and overall marketing performance.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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