+17%
conversion rate
We Have Driven Impact At
Unlock Potential with a Comprehensive Audit of Your Digital Marketing Agency
Feeling like your digital marketing agency’s campaigns aren’t hitting the mark?
It’s all too common for businesses to pour resources into digital marketing services, only to see lackluster results. You may be dealing with misaligned strategies, underperforming channels, or ineffective customer targeting that’s draining your budget and offering minimal return.
What you need is a strategic audit from a digital marketing consulting firm that can dissect your current efforts, identify inefficiencies, and recalibrate your marketing compass. A thorough audit will give you the insights to make informed decisions, align strategies with business objectives, and enhance your ROI.
Single Grain specializes in transforming your digital marketing uncertainty into clarity. With our insightful audits, we lay down a roadmap for success that’s tailored specifically to your business needs, offering both agency expertise and consulting acumen.
Single Grain's Digital Marketing Agency Audit Expertise
At Single Grain, we delve deep into the mechanics of your current digital marketing agency activities. We dissect crucial data, decode your audience behaviors, and unveil the unrealized potential of your strategies. Our goal is to empower your business with actionable insights for decisive and profitable actions.
Our customized approach involves a detailed examination of your marketing channels, refining your user experience, and optimizing your conversion processes. We face the complexities of digital marketing head-on, applying our industry experience to give your strategies the edge they deserve, with a blend of services and consulting guidance.
With Single Grain, you’ll receive the essential services to convert digital marketing puzzles into clear strategies that work. From performance analysis to competitor benchmarking, we’ve got you covered, ensuring your marketing efforts are not just expenditures, but investments.
- Digital Performance Analysis
- Competitor Benchmarking
- Target Audience Insight Reports
- Cross-Channel Strategy Evaluation
- User Experience and Conversion Optimization
- Actionable Growth Recommendations
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches. They emphasize the importance of impression-based channels for long-term growth and the transition of ads to include consideration and awareness phases. The experts highlight challenges in attribution, the unreliability of data, and the necessity of full-funnel marketing in an environment with limited attribution. They discuss the need for investment in top-of-funnel traffic, scrutinize the effectiveness of different-sized brands, and explore the limitations of platforms like Facebook and Google in accurately measuring ad spend returns. The conversation also addresses the importance of patience, incremental top-of-funnel spending, and the role of agencies in navigating data complexities, offering insights for adapting marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What exactly does an audit digital marketing agency do?
Think of us as your digital strategy health experts. We meticulously examine your existing online presence, from social media campaigns to SEO effectiveness. By identifying strengths and uncovering areas for improvement, we provide actionable insights to refine your strategy, boost your engagement, and enhance your ROI. Our goal? To ensure your digital marketing is in tip-top shape and aligned with your business objectives.
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How often should I have my digital marketing strategy audited?
The digital landscape is constantly shifting, so we recommend a comprehensive audit at least once a year. However, if you’re undergoing a rebrand, noticing a dip in performance, or launching a new product, it’s wise to conduct additional audits. These checkpoints ensure your marketing efforts are current, competitive, and cost-effective, keeping you on the fast track to success.
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Can an audit digital marketing agency help with competitor analysis?
Absolutely! Part of a robust audit involves peeking over the digital fence to see what your competitors are up to. We analyze their strategies to learn what’s working and what isn’t, providing you with competitive intelligence that can shape your own campaigns. The aim is to help you outsmart the competition and capture a larger share of your market’s attention.
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What should I expect to see in the results of a digital marketing audit?
Transparency is key, so expect a detailed report that’s both comprehensive and digestible. We’ll highlight your digital marketing triumphs, pinpoint weaknesses, and suggest improvements cross-referenced with industry benchmarks. Our actionable recommendations will be your roadmap to sharpen your digital efforts, enhance your user experience, and ultimately, drive better business results.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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