+17%
conversion rate
We Have Driven Impact At
Expanding Your Digital Reach from the Heart of New York
Feeling lost in the bustling New York digital scene?
In the fast-paced world of NYC’s online marketplace, staying ahead can seem like a constant struggle. The digital terrain is ever-evolving, requiring quick adaptation and strategic foresight. For many, shaping a powerful digital strategy is akin to exploring a maze without a map, leading to frustration and a sense of standstill.
Success in New York’s digital space demands a multifaceted strategy that blends creativity, data-driven insights, and customized content. Single Grain stands as a beacon in this transformative journey, offering a guiding hand through the intricate maze of digital marketing services.
At Single Grain, we excel in transforming your distinct brand vision into a compelling digital narrative, creating avenues to engage with your target audience effectively, and fostering enduring growth with our full spectrum of digital agency services.
Expert Digital Agency Navigators
Embark on your digital journey with Single Grain in the heart of New York, where creativity meets data-driven strategy to outmaneuver your competition. Our deep insights into the Big Apple’s market dynamics and consumer behaviors lay the groundwork for a bespoke strategy that encompasses both top-tier digital agency services and expert consulting.
At Single Grain, we pride ourselves on keeping your digital presence innovative and attuned to New York’s ever-evolving consumer interests and tech developments. Through proactive implementation and strategic consulting, we’ll fine-tune your brand’s message until it resonates throughout the city’s digital landscape.
Our commitment to mastering digital agency services and consulting is unwavering, ensuring your brand doesn’t just adjust to the digital revolution but excels within it. We transform obstacles into avenues for growth and meaningful engagement in New York’s bustling market.
- Distinctive Brand Identity & Messaging
- Integrated Digital Marketing Strategies
- Targeted SEO & Content Enhancement
- Cutting-edge Social Media Initiatives
- Precise Data Analytics & Insights
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a unique collaboration, industry experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and navigating the evolving landscape. They share personal stories, their agencies' growth, and insights into deeper agency services, challenges, and the potential through automation and AI. The conversation also touches on agency multiples, performance-based models, and concludes with Aslam's experience selling his agency.
Learn More About The Work We’ve Done
-
Increases Post Engagement Rate by 400% with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
-
Spend and Leads Increased While Earning a More Efficient CPA
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
454% Growth in Google Ads Revenue After Account Restructure.
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
-
Why should I choose a digital agency in New York for my marketing needs?
New York is a melting pot of creativity and innovation, making it a prime location for cutting-edge digital marketing. Agencies here are exposed to diverse markets and have their fingers on the pulse of the latest trends. By choosing a New York-based digital agency, you’re tapping into a dynamic ecosystem that can provide your brand with a competitive edge and a global reach.
-
Can a digital agency in New York help my business outside of the city?
Absolutely! New York digital agencies are known for their broad perspectives and extensive reach. With a deep understanding of various markets and the ability to leverage digital tools, these agencies can propel your brand to success both locally and internationally. Their strategies are not confined by geography, ensuring your message resonates with your target audience, wherever they may be.
-
What kind of results can I expect from a digital agency in New York?
Expect a blend of innovation, strategy, and measurable outcomes. A digital agency in New York will prioritize your business goals, whether it’s increasing brand awareness, driving sales, or enhancing online presence. They employ analytics and data-driven techniques to track progress and adjust tactics, ensuring the results not only meet but exceed your expectations.
-
How does a digital agency in New York stay ahead of the curve in digital marketing trends?
New York is at the heart of technological advancement and cultural shifts. Digital agencies in the city continuously engage in industry events, collaborate with tech innovators, and invest in ongoing education. This commitment to staying informed allows them to adopt new strategies quickly and effectively, keeping your marketing efforts fresh and relevant.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
Elevate Your Brand with a Top 5 TikTok Ad Agency
Updated September 2023. TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has unquestionable advertising potential. Companies advertising on…
Full Article
Top 5 Content Creation Agencies That’ll Drive More Organic Traffic
Updated December 2023. In a competitive market, finding the right content creation agency is paramount to ensuring that your brand’s voice resonates. Content isn’t just a marketing tool, it’s the…
Full Article
Top 8 Digital Marketing Agencies to Grow Your Brand in 2024
Updated December 2023 If you’re serious about growing your business online to significantly increase your visibility, attract more customers and boost your revenues, you probably need the help of a…
Full Article
