+400%
engagement
We Have Driven Impact At
Unlock the Power of Customer Insights with a Behavioral Marketing Agency
Struggling to connect with your target audience on a deeper level?
Oftentimes, standard marketing approaches cast too wide of a net, failing to resonate with individuals. This ‘one-size-fits-all’ method can leave businesses speaking into the void, missing the mark on customer preferences and behaviors.
The solution lies in leveraging consumer behavior to tailor your marketing initiatives. A behavioral marketing agency zooms in on the subtleties, transforming how you engage with different segments of your audience through specialized services.
At Single Grain, we delve into the intricate world of behavioral analytics to craft marketing strategies that are not just seen or heard, but felt by your intended audience. Our consulting expertise allows us to turn your customer data into your most strategic asset.
Behavioral Marketing Excellence through Services and Consulting
Single Grain’s approach to behavioral marketing is meticulously crafted to align with your business’s unique goals. As a full-service behavioral marketing agency, we begin by analyzing your audience’s digital footprint, extracting actionable insights to inform every campaign.
Using these insights, we design hyper-personalized campaigns that speak directly to the desires and needs of your customers. Our dynamic strategies adapt to behavioral trends, ensuring your message is always relevant and compelling through our consulting acumen.
Our commitment to innovation and results means we’re constantly refining our tactics to keep you ahead of the curve in the ever-evolving landscape of consumer behavior. Our agency’s services include:
- Consumer Behavior Analysis
- Personalized Content Creation
- Dynamic Retargeting Campaigns
- Behavioral Segmentation and Targeting
- Conversion Rate Optimization
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Netflix's Strategy to Regain Traffic, Building Startups on Telegram
Neil and Eric discuss marketing strategies, focusing on Netflix's use of YouTube, content distribution, and the importance of engagement. They highlight influencer partnerships, AI's role in marketing, and the power of traditional methods like handwritten notes for maintaining relationships. They also explore community acquisitions and their challenges, sharing insights on navigating the dynamic field of marketing with innovative strategies.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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