+17%
conversion rate
We Have Driven Impact At
Unlock Insights for Growth
Struggling to interpret your marketing data?
Many businesses collect a vast array of analytics but face challenges in turning these numbers into actionable strategies. This is where the gap widens—between data piled high and sharp insights that drive decisions. The key is not just collecting data but analyzing it to understand customer behavior, campaign performance, and market trends.
Single Grain thrives in transforming raw data into a roadmap for business growth. As a marketing analysis agency, we specialize in discerning patterns and delivering clear directives to optimize your marketing efforts through our comprehensive services and consulting expertise.
By choosing Single Grain, you are empowering your business with expert analysis that informs smarter marketing moves and propels you ahead of the competition.
Single Grain's Analytical Excellence
At Single Grain, the convergence of expertise and data means turning good campaigns into exceptional ones. We approach your marketing landscape with a combination of sophisticated tools and a seasoned eye for detail, offering both agency services and consulting guidance.
Our first step involves a comprehensive audit of your existing data. We meticulously sift through to detect the subtleties that influence your campaign’s performance. Following this, a bespoke strategy emerges, tailored precisely to your business’s unique DNA and market position.
Lastly, we believe in empowering our clients. That means interpreting the data not only for our use but for your ongoing understanding and application. Single Grain stands for clarity and growth in a data-driven marketing world, providing services that go beyond mere analysis to include strategic consulting and actionable insights.
- Advanced data analytics and interpretation
- Custom marketing strategy formulation
- Ongoing data education and empowerment
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel, industry leaders from Perpetual Traffic and Marketing School podcasts, discuss marketing's future. Topics include agency value beyond media buying, personal stories, and the growth of their agencies. They emphasize deeper service value for client success, challenges in media buying, and the evolving role of automation and AI in marketing. The conversation touches on agency stakes in client businesses and concludes with Aslam's financial insights from selling his agency.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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How can a marketing analysis agency improve my business performance?
Imagine having a GPS for your marketing efforts – that’s what a marketing analysis agency provides. They dissect your data, pinpointing exactly what’s working and what’s not. With these insights, strategies become more targeted, resources are better allocated, and your campaigns are optimized for higher returns. It’s like giving your marketing a precision tune-up, ensuring every move is calculated for success.
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What types of data does a marketing analysis agency typically evaluate?
A marketing analysis agency dives into a sea of data to fish out the pearls of insight that matter most. From customer behavior and engagement metrics to sales trends and competitive analysis, they scrutinize the details to form a comprehensive view. They’ll also assess your campaign performance across various channels, ensuring you’re not just collecting data, but truly understanding it.
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Is working with a marketing analysis agency a good fit for small businesses?
Absolutely! Even the smallest businesses generate data that can reveal game-changing insights. A marketing analysis agency can scale their services to match your needs, helping you to interpret your data and make informed, strategic decisions. This means you can compete more effectively in your market, regardless of your size. Think of them as your data-deciphering sidekick, propelling your growth.
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How often should I consult with a marketing analysis agency for the best results?
Regular check-ins with your marketing analysis agency keep your strategy sharp and agile. Think quarterly deep-dives for strategic adjustments, with monthly or bi-monthly touchpoints for ongoing optimization. Staying proactive with your analysis ensures you’re always ahead of the curve, and your marketing efforts are consistently driving maximum impact.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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