+17%
conversion rate
We Have Driven Impact At
Unlocking ROI Through Laser-Focused PPC Services
Feeling like your PPC campaigns are more of a gamble than an investment?
Often, the challenge lies in ads that fail to resonate with the target audience or a budget that burns out with minimal returns. This struggle can be infuriating as you watch click-through rates stagnate and conversion opportunities slip away.
The solution begins with data-driven insights and precise targeting to ensure that every ad dollar you spend is an opportunity for a strong return. It’s about crafting campaigns that not only captivate your audience but convert them into loyal customers.
At Single Grain, we understand the art and science behind profitable PPC campaigns. Leveraging industry-leading tools and techniques, our PPC agency services turn your PPC woes into wins, ensuring your budget is optimized for maximum impact.
Precision in PPC Mastery Through Expert Consulting
Single Grain specializes in reshaping PPC strategies that translate into real business growth. We start with a thorough audit of your existing campaigns, identifying underperforming aspects and untapped opportunities.
Next, we refine your target audience analysis, ensuring that we are reaching the right people at the right time with messages that resonate. Our team crafts compelling ad copy, landing pages, and designs that are split-tested constantly for optimal performance.
Finally, we fine-tune bidding strategies and budgets to lower your cost-per-acquisition while scaling what works. The mission is simple: to give you the best possible return on investment, with transparency and expertise every step of the way through our PPC consulting and agency services.
- Comprehensive PPC Audits
- Strategic Bid Management
- Target Audience Refinement
- Conversion Rate Optimization
- A/B Split Testing
- Robust Analytics and Reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School discuss marketing's future, agency value beyond media buying, and personal growth stories. They explore agency challenges, the need for deeper analysis, and the potential of AI and programmatic SEO. The talk emphasizes agencies providing deeper value and discusses financial aspects, like the unlikelihood of returning to 15-20x multiples and the impact of performance-based models.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What insights can I gain from a PPC agency case study?
A case study from a PPC agency is a treasure trove of insights! It showcases real-world scenarios of how strategic ad campaigns can optimize ad spend and boost ROI. You’ll see the challenges faced, the solutions implemented, and the results achieved. This practical evidence can guide your expectations and inspire your PPC endeavors.
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How can a PPC agency case study influence my campaign strategy?
Learning from a case study is like having a roadmap to success. It provides you with proven tactics and creative approaches that have yielded results. By analyzing these strategies, you can fine-tune your campaigns, avoid common pitfalls, and capitalize on what’s working in the current market landscape.
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Can a PPC agency case study help me choose the right agency?
Absolutely! A case study reflects an agency’s expertise, creativity, and results-driven approach. It’s a testament to their ability to deliver ROI and handle various market conditions. Reviewing their success stories helps you identify if their style aligns with your business goals and if they have the prowess to elevate your PPC game.
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What should I look for in a PPC agency case study?
Look for transparency in results, the complexity of challenges tackled, and innovative strategies. The case study should detail the client’s goals, the agency’s response, and the campaign’s performance metrics. It’s the nuances of how an agency navigates the PPC landscape that will give you confidence in their capabilities.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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