+400%
engagement
We Have Driven Impact At
Boost Engagement with Visual Storytelling
Struggling to capture your audience’s attention on Social Media?
If you find your social media content is often overlooked in the endless scroll of feeds, you’re not alone. Today’s online landscape is fiercely competitive, with brands vying for mere seconds of audience attention. Me-too content and uninspired visuals won’t cut it; your brand needs to stand out with a unique voice and captivating imagery. Engagement is key, but without the right strategy, it’s easy to miss the mark.
That’s where Single Grain’s social media creative services come into play. As a full-service agency, we craft compelling visual narratives that are tailored to resonate with your audience, driving interactions and building stronger connections.
Single Grain taps into the heart of your brand’s story, leveraging the latest design trends and multimedia tools to ensure your message isn’t just seen—it’s remembered and acted upon. Our consulting expertise ensures that each strategy is customized to meet your specific goals and audience needs.
Creating Scroll-Stopping Creatives
At Single Grain, our approach to social media creatives revolves around three core principles—attention, connection, and conversion. Our team works tirelessly to design eye-catching graphics, enticing videos, and interactive elements that make your audience stop and take notice.
We understand the nuances of various social media platforms and tailor our creative strategies to exploit their unique features and user behaviors. Whether it’s a perfectly-timed GIF on Twitter, a stunning carousel on Instagram, or an insightful infographic on LinkedIn, we bring your brand’s message to life through our specialized services.
Our focus on data analysis and A/B testing ensures that every piece of creative content is not only aesthetically pleasing but also performance-driven. As a consulting firm, we optimize continuously, refining our approach based on user engagement and campaign analytics to deliver results that matter.
- Custom Graphic Design
- Video Production and Editing
- Interactive Content Creation
- Motion Graphics
- Platform-specific Content Adaptation
- Performance Analytics and Creative Testing
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Is AI Better at Marketing Than Humans?
Neil Patel and Eric Siu explore creativity in advertising, stressing the importance of balancing human and AI creatives. Through tests, human creatives outperformed AI 68.3% of the time, but combining both approaches could yield better results. They discuss the higher engagement rates with human-generated ads, the shift towards customer retention for maximizing revenue, and the limitations of AI in creative success. Highlights include practical industry examples, the value of customer lifetime and cross-selling strategies, with insights from personal experiences and relevant literature. They conclude by underlining creativity's vital role in effective marketing and the need to adapt to changing channels and trends.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly are social media creative services?
Social media creative services are the magic behind your brand’s online visuals and narratives. Our team provides innovative design, compelling copywriting, and dynamic multimedia content that captures your audience’s attention. We focus on crafting messages that not only stand out in the bustling world of social feeds but also resonate deeply with your target demographic, leading to higher engagement and brand loyalty.
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How can social media creative services boost my brand's online presence?
By leveraging original, high-quality content tailored to your brand’s voice and goals, social media creative services can elevate your online presence significantly. We create scroll-stopping visuals, engaging videos, and interactive posts that not only reflect your brand’s personality but also encourage shares, likes, and comments. Through strategic content design, we help you build a strong, recognizable brand on various platforms, ensuring your message is heard loud and clear.
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Are tailored strategies important in social media creative services?
Absolutely! A one-size-fits-all approach just doesn’t cut it in the dynamic arena of social media. Our services include devising bespoke strategies that align with your unique brand identity, audience preferences, and business objectives. We analyze your market position, competitor activities, and audience behavior to craft tailored content that speaks directly to your followers. This personalized touch can significantly increase relevance and engagement.
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How do you measure the success of social media creative campaigns?
Success in social media is all about tangible results. We track a variety of metrics, such as engagement rates, reach, follower growth, and conversion rates, to gauge the impact of our creative efforts. But we don’t just stop at numbers; we also assess qualitative feedback like audience sentiment and brand perception. By analyzing this data, we continuously refine our strategies, ensuring your content always hits the mark and drives your brand forward.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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