+400%
engagement
We Have Driven Impact At
Elevate Your Brand Reach
Feeling lost in the vast world of social media marketing?
You’re investing in social ads, but your message seems to drift away in the endless sea of content. You see engagement, yet, the conversion needle doesn’t budge. The buzzwords and trends are overwhelming, and deciphering the algorithms feels like cracking an enigmatic code.
To navigate these tumultuous waters, a targeted approach is essential—crafting ads that resonate, engage, and ultimately, convert. Forge a connection that elevates your brand above the noise.
Single Grain is the compass you need. Our expertise in creating captivating campaigns will guide your brand to the shores of success.
Single Grain's Precision Targeting
At Single Grain, our approach is surgical. We identify and analyze your core demographic, crafting personalized messages that speak directly to their needs and desires. The result is a genuine bond between brand and audience.
We excel not just in creating ads but in telling your brand’s unique story across the most relevant social platforms. We merge creativity with analytics to ensure every click, share, and like advances your business objectives.
Our commitment to your success is unwavering. We meticulously track and adjust every campaign, refining our techniques for maximal impact where it matters most.
- Custom audience segmentation
- Creative design and messaging
- Real-time campaign analytics
- A/B testing and optimization
- Cross-platform campaign management
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the evolution of advertising agencies, revenue milestones, referrals, acquisitions, and influencers' earnings disparities on platforms like YouTube and Twitch. They examine marketing strategies for companies at different revenue stages and reasons behind content creators like MrBeast's success, providing insights into the marketing and advertising industry.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes your social advertising firm stand out in a crowded market?
Our firm is a cut above the rest because we marry creativity with analytics. We don’t just craft eye-catching campaigns; we back them with data-driven insights to ensure your message resonates with your audience. Our agile approach adapts to the ever-changing social media landscape, keeping your brand at the forefront of innovation and engagement.
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How can a social advertising firm improve our brand's online presence?
A seasoned social advertising firm can catapult your brand’s visibility by crafting strategic campaigns that speak to the heart of your audience. We leverage the latest targeting techniques and platform-specific nuances to ensure your message not only reaches but also captivates the right people, ultimately boosting your online presence and driving meaningful interactions.
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What kind of ROI can we expect from working with a social advertising firm?
Partnering with a social advertising firm can significantly amplify your ROI by optimizing every aspect of your campaigns for performance. We continuously test, measure, and refine our strategies to ensure your advertising spend translates into tangible results—increased brand awareness, lead generation, or sales—depending on your unique business objectives.
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How do you ensure our advertising content is aligned with our brand voice?
Our firm believes that a successful campaign echoes your brand’s unique voice and values. We dive deep into understanding your brand’s ethos and craft messages that not only align with but also enhance your brand identity. By doing so, every campaign feels like a natural extension of your brand, fostering trust and loyalty among your audience.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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