+400%
engagement
We Have Driven Impact At
Enhancing Your Brand Presence in Raleigh
Are you finding it challenging to stand out amidst Raleigh’s bustling digital landscape?
When communication falters, the consequences can be severe for any business—your message may be misinterpreted, your Raleigh audience could feel overlooked, and chances for meaningful interaction might be lost. In our interconnected era, it’s imperative to slice through the digital cacophony with messages that are both precise and impactful.
What you need is a strategic blueprint to articulate your distinctive brand narrative, forge significant connections, and captivate your audience effectively. Single Grain is your ally in this endeavor, harmonizing your objectives with adept messaging tactics and seasoned consulting acumen.
At Single Grain, we excel in merging your brand’s principles with the aspirations of your audience. We devise tailored communication strategies that not only resonate with your Raleigh market but also remain faithful to the essence of your brand identity.
Expert Digital Engagement with Single Grain in Raleigh
At Single Grain, we recognize that clear and impactful communication is the cornerstone of a brand’s success, especially in the vibrant market of Raleigh. Our experts immerse themselves in the essence of your brand, crafting messages that resonate deeply with your target audience.
Our storytelling prowess is unmatched, creating emotional bonds that elevate casual observers to loyal brand champions. With a strategic, data-centric approach, each campaign we develop is precision-tailored to deliver your narrative effectively and at just the right time.
Blending imaginative flair with analytical precision, we simplify intricate ideas into engaging stories that captivate, enlighten, and drive your audience toward meaningful engagement.
- Strategic Brand Communication
- Targeted Content Marketing
- Effective Public Relations
- Dynamic Social Media Engagement
- Insightful Media Strategy
- Proactive Crisis Management
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What services can I expect from a communication agency in Raleigh?
Our Raleigh-based communication agency offers a holistic suite of services tailored to boost your brand’s presence. From crafting compelling PR campaigns to managing social media narratives and developing engaging content strategies, we’re your partners in storytelling. We understand the local market and how to make your voice heard in the bustling Raleigh scene.
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How will a communication agency in Raleigh improve my business's local engagement?
By leveraging our deep understanding of the Raleigh market, we devise communication strategies that resonate with the local audience. Whether it’s through community-focused events, local media outreach, or regional advertising, we aim to connect your brand with the heart of Raleigh, building lasting relationships with your local customer base.
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Can a communication agency in Raleigh help me reach a national audience?
Absolutely! While we have our roots in Raleigh, our capabilities extend far beyond. We implement national campaigns with the same finesse, ensuring that your message is consistent and impactful across various markets. Our strategic approach is designed to elevate your brand on a national scale while maintaining the unique flavor of your local identity.
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What makes Raleigh a unique market for communication strategies?
Raleigh is a vibrant blend of traditional Southern charm and modern innovation. This dynamic environment demands a communication approach that honors local culture while embracing progressive ideas. We tailor our strategies to this unique cultural landscape, ensuring that your campaigns are relevant, engaging, and perfectly in tune with the Raleigh way of life.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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