+400%
engagement
We Have Driven Impact At
Enhancing Your Nashville Brand Presence
Feeling lost in the digital landscape of Music City?
When your brand’s voice goes unheard in Nashville’s bustling online community, the disconnect can be costly. Misinterpreted messages, disengaged audiences, and missed connections can derail your digital presence. In the fast-paced digital realm, it’s essential to stand out with messages that are both impactful and clear.
What you need is a strategic partner to articulate your brand’s narrative, forge genuine relationships, and captivate your audience with purpose. Single Grain is that ally, offering a suite of communication services tailored to elevate your vision through targeted messaging strategies and expert consultation.
At Single Grain, we harmonize your brand’s essence with the expectations of your audience. We design communication strategies that not only speak to the heart of Nashville but also remain authentic to what your brand stands for.
Expert Digital Dialogue with Single Grain in Nashville
At Single Grain, we recognize that in the vibrant landscape of Nashville, clear and impactful communication is crucial for your brand to stand out. Our team immerses itself in the essence of your brand, crafting messages that resonate deeply with your target audience and reflect your unique value.
Employing the art of storytelling, we create meaningful connections with your audience, transforming casual browsers into loyal brand champions. Our strategies are rooted in data, ensuring that each campaign we develop is precisely targeted and timed for maximum impact.
Blending imaginative thinking with analytical rigor, we simplify complex ideas into engaging stories that captivate, enlighten, and compel your audience to engage with your brand.
- Strategic Brand Communication
- Targeted Content Marketing
- Effective PR and Media Relations
- Dynamic Social Media Engagement
- Insightful Media Planning and Acquisition
- Proactive Crisis Management
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What sets your communication agency apart in Nashville's market?
Nestled in the heart of Music City, our agency blends creativity with strategic communication to hit the right notes for your brand. We’re not just another agency; we’re storytellers, weaving narratives that resonate with Nashville’s unique vibe, while leveraging local insights that give our clients a distinct edge in a competitive landscape. Your voice, our expertise – let’s make your brand sing.
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How can a Nashville-based communication agency enhance my local outreach?
As local connoisseurs, we understand the pulse of Nashville. Our strategies are steeped in local culture, ensuring your message not only reaches the community but also speaks their language. From grassroots marketing to digital campaigns, we offer a symphony of solutions that amplify your presence and engage with the audience on a personal, community-oriented level.
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What services do Nashville communication agencies typically offer?
Think of us as your all-access pass to the world of communication. From public relations, brand strategy, and event marketing to digital content, social media management, and advertising, we cover the full spectrum. Our tailored services are designed to harmonize with your brand’s needs, ensuring every campaign is a chart-topper in its own right.
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Can a local communication agency help me reach an audience beyond Nashville?
Absolutely! While we have deep roots in Nashville, our branches extend far and wide. We combine local expertise with a global mindset, ensuring your message transcends borders. Our strategic communication plans are crafted to captivate both local fans and a worldwide audience, making sure your brand resonates on a universal stage.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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