+403%
traffic
We Have Driven Impact At
Enhancing Your Brand Presence in Indianapolis
Are you finding it challenging to make your voice heard amidst the digital clamor?
In the bustling online landscape, a lapse in communication can be detrimental for any brand. Misinterpretations occur, your audience feels overlooked, and chances for meaningful interaction are lost. In the digital era, especially in a dynamic city like Indianapolis, standing out with clear and impactful messaging is essential.
Embrace a strategic approach that articulates your distinctive brand narrative, fosters genuine relationships, and captivates your audience. As a communication agency, we are your ally in this endeavor, synchronizing your objectives with innovative messaging tactics and seasoned advisory services.
At Single Grain, we excel in harmonizing your brand’s principles with the aspirations of your audience. We devise tailored communication strategies that not only align with your brand’s essence but also engage your specific market segment effectively.
Expert Communication Solutions at Single Grain
At Single Grain, we’re attuned to the pulse of Indianapolis’s dynamic market, ensuring your brand’s voice resonates with clarity and impact. Our team immerses itself in the essence of your brand, crafting messages that embody your distinct value and speak directly to your target audience.
Our storytelling prowess is backed by data analytics, creating narratives that not only captivate but also convert. We build emotional bridges between your brand and your customers, turning casual browsers into loyal advocates. With precision targeting, our campaigns deliver your message at the most opportune times, driving engagement and action.
Blending creative flair with analytical insight, we simplify complex ideas into powerful stories that captivate your audience. Our strategies are designed to stir interest, spark inspiration, and prompt your audience to embrace your brand.
- Strategic Brand Messaging and Positioning
- Targeted Content Marketing and Strategy
- Effective Public Relations and Outreach
- Engaging Social Media Management
- Insightful Media Planning and Buying
- Proactive Crisis Communications
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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Why choose a communication agency based in Indianapolis?
Indianapolis is a vibrant city known for its dynamic business climate and diverse markets. Choosing a communication agency here means tapping into a team that understands both local and global market nuances, ensuring your message resonates widely. Our agency combines Midwestern charm with cutting-edge communication strategies, fostering authentic connections with your audience.
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Can a communication agency in Indianapolis help me reach a national audience?
Absolutely! While we have a deep understanding of the local Indianapolis scene, our strategies are designed to scale. We leverage digital platforms and craft messages that transcend geographical boundaries. Whether your target is national or even global, we’re equipped to elevate your brand’s voice to reach a wider, more diverse audience with precision and impact.
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What services can I expect from a communication agency in Indianapolis?
You can look forward to a full suite of services tailored to your specific needs. This includes strategic public relations, expert branding, digital marketing, social media management, and impactful content creation. We blend these services to craft a seamless communication strategy that speaks to your brand’s unique voice and objectives.
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How do communication agencies in Indianapolis measure success?
Success is measured by how well we meet your communication goals. We use a combination of analytics, market feedback, and key performance indicators to track the effectiveness of our campaigns. From engagement rates to conversion metrics, we provide transparent reporting to ensure our strategies are driving the results you seek and continually adjust to optimize performance.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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